IoT world Congress 2018

The IOT World Congress in Barcelona is one of the most important events in the technological world associated with artificial intelligence, internet of things and blockchain. In recent years, it has acquired much notoriety at the national and international level. For that reason, all companies whatever their size participated as exhibitors or visitors in this great event.

IoT world Congress

Features Update: Dwell Location Trigger for iOS and Android

Today we’re really excited to announce the launch of our Dwell Location Trigger, a new feature aimed to improve the effectiveness of your mobile campaigns using the MOCA Platform. This new and advanced feature will allow digital marketers to boost the efficiency of proximity campaigns to the next level.

What does Dwell time mean?

In a context of proximity, dwell time is the length of time that a mobile user spends at a particular location before returning or moving on to another location. This kind of location information is very useful as it can give retailers and digital marketers location data insights about how the customers interact with their physical stores and the paths they take to conversion.

3 Location-based Marketing Use Cases for Improving the Amusement Park Experience

According to Theme Index and Museum Index Report, the Amusement Park industry grew 4.7% in 2017. Nowadays, Amusement Parks are embracing new technologies and marketing techniques to boost attendance and enrich the visitor’s experience.

By using location-based marketing, amusement parks can deliver personalized recommendations inside and outside the park based on a user’s location and other visitor attributes. Digital managers can send location-aware messages to notify visitors about new attractions and services at the park, the waiting times of the attractions and maps. Amusement apps powered by location data can also help visitors locate specific attractions, restaurants, and services inside amusement park providing a better experience.

Here you have 3 location-based marketing tactics to attract crowds to your amusement park:

1) Engagement inside the Park

Amusement Park Experience

5 Location-based Marketing Tactics For A More Personalized Banking Experience

More and more bank owners and managers are aware of the benefits of implementing mobile marketing as part of their business strategy. According to the 2018 Guide To Financial Marketing by Jim Marous, the first of the top 3 strategic priorities for the banking industry is to redesign and enhance the digital experience for consumers. Empowering Bank apps with geolocation will help bank managers to understand customer journey online and offline and provide more personalized banking services while increasing customer experience.

Retail banks can deliver personalized banking services based on a user’s geolocation, behavior, available balance, profile and other client attributes. Moreover, they can send location-aware messages to notify clients about their loyalty program, surveys and new financial products and services.

Here you have 5 ways location-based services can be used to improve retail banking experience:

1) Enhance the bank experience for the “branch lovers

banking experience