How retailers can use proximity marketing tools to boost sales

Technology is changing the world faster than society imagines. In the last 10 years, the number of consumers using mobile apps has grown exponentially. A report from comScore reveals that from 2007 to 2015 mobile users had quadrupled from nearly 150 million to 4 billion around the world.

If game apps were at first the most popular between Internet users, recent researches reveal that retail apps have been gaining ground lately. According to Apadmi, consumer and enterprise mobile app development, 85% of smartphone users in the UK use retail apps, a trend that is becoming popular all over the world.

Mobile commerce is growing so quickly due to the comfort that users feel with purchasing online. For example, it was proven that 63% of all online retail visits in the 2015 holiday season were made from an electronic device. Furthermore, in Spain, the percentage of mobile transactions in eCommerce has grown 15% over the previous year. It’s clear that technology is changing not only society, but also the way stores do marketing and make profits.

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MOCA, HiMedia and 014 Media have joined to offer multi-brand retailers hyper-targeted mobile advertising using beacons

Mobile Advertising Overview

Revenue from mobile advertising accounted for 30% of total ad spend in the first half of 2015, according to the IAB, and it’s on track to account for more than one-third in the second half of the year. But according to BI Intelligence report, despite this growth, mobile ad spend still lags behind mobile time spent by consumers, indicating that marketers are still toeing the mobile marketing waters.

Putting these landmark figures in context and taking advantage of their capabilities, MOCA Platform, HiMedia Group and 014 Media have joined together to provide the first integrated mobile advertising solution with beacons in Spain, allowing brands and retailers to connect with mobile users in the physical world.

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Shopper Marketing: A big growth opportunity for Retailers

What exactly does “shopper marketing” mean?

It’s any marketing stimulus designed to persuade the shopper to buy. And in order to move a shopper towards a path to purchase we must know how consumers make decisions and understand the shopping from the shopper’s point of view.

There are some differences between shoppers and consumers and we try to explain that to a better understanding. Actually, it’s the same person but in different moments: consumers become shoppers when they decide to buy something. Consumers are open to stimulus, interact with brands and receive information while shoppers recognize a need and decide to make a purchase to cover this need.

IoT for Marketing: The power of digitizing the physical world

In 2018, mobile phones are expected to be surpassed in numbers by IoT devices, according to Ericsson Report.  The Internet of Things (IoT) has received enormous attention during the past years. It has been called The Next Industrial Revolution because it has the potential to impact the way all businesses, governments, and consumers interact with the physical world.

By connecting the physical and digital worlds, the Internet of Things enables to expand the reach of information technology. The possibilities that come from the ability to monitor and control things in the physical world electronically are endless. In this blog post, we are going to understand how IoT technology can create real economic value and how it will impact the future of digital marketing.

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How to transform the Banking experience using location technologies

With the disruption of smartphones, banks have been turned upside-down and today, they are the ones searching for clients, while users rarely visit traditional branches anymore. This means that, if Banks don’t act fast, they’ll keep losing relationships with customers. Consumers are increasingly looking for digital banking services provided by third-party tech firms. This is deteriorating the relationships between banks and their customers, and banks are losing out on branding and cross-selling opportunities.

But not all are bad news for banking, recent studies have revealed that almost 50% of customers react positively to location-based communications, which means that they are expecting faster and more personalized services. Mobile app marketing uses location technology to provide customers with the right digital content based on their proximity, behavior, and preferences through smartphones at the most relevant moment.

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