Why do businesses need to use Geofencing Marketing?

Geofencing is the ultimate tool to engage mobile users.  Leveraging mobile location data, mobile marketers can promote products and services and customers can receive personalized content based on their interests and needs. Through rich push notifications and promotional creativities, marketers can transform existing apps into powerful marketing tools that improve user experience, drive visits to stores and boost revenue.

What is Geofencing?

Most people spend their time in mobile apps, presenting another potential source of engagement. The Geofencing technology available today also presents many opportunities for marketers looking to boost their return on investment.

Geofencing is an example of a real-time location-based marketing tactic that uses geolocation data to target users within an established geographic area and delivers content based on where they are or in what locations they have previously visited.


IoT for Marketing: The power of digitizing the physical world

In 2018, mobile phones are expected to be surpassed in numbers by IoT devices, according to Ericsson Report.  The Internet of Things (IoT) has received enormous attention during the past years. It has been called The Next Industrial Revolution because it has the potential to impact the way all businesses, governments, and consumers interact with the physical world.

By connecting the physical and digital worlds, the Internet of Things enables to expand the reach of information technology. The possibilities that come from the ability to monitor and control things in the physical world electronically are endless. In this blog post, we are going to understand how IoT technology can create real economic value and how it will impact the future of digital marketing.


4 things developers need to know about iOS 11

Apple latest mobile operating system, iOS 11, is now live. With it, Apple shares its vision of what mobile devices should do for us in the upcoming next years. Let’s make a quick review of 4 things developers need to know about Apple’s software update:


Core ML_iOS 11

Machine learning has been one of the greatest advances in the last years, and the main tool used for object recognition, speech to text, and many other tools that help us in our lives on a daily basis.

Although CoreML is not a Machine Learning framework, it allows to easily import existing models into your application. According to Apple “Core ML delivers blazingly fast performance with easy integration of machine learning models enabling you to build apps with intelligent new features using just a few lines of code.”

MOCA AI-based mobile engagement at Mobile World Congress Americas

The Mobile World Congress is the most important event in the mobile industry and it has been held in Barcelona during 12 years. The MWC17 edition surpassed the 108,000 mark for the first time in the event’s history, with nearly 101,000 attendees which means an increase of more than 7% over last year.

This year GSMA in partnership with CTIA introduced GSMA Mobile World Congress Americas,  the premier mobile industry event for the Americas. The event was hosted in San Francisco at the Moscone Center and took place from 12th-14th September. According to GSMA, more than 21,000 attendees from 110 countries and territories hosted the event and there were more than 1000 exhibiting companies showcasing the newest mobile technology, trends, and opportunities. Over 55% of Mobile World Congress Americas attendees held senior-level positions, including more than 2,400 CEOs, and 20% of all attendees were female.

Source: MWC Event Highlights