How to make a successful engagement campaign for Retail Apps

The world is increasingly going mobile, and nowhere is this true than in the world of retail. More than 80% of shoppers now use their phones and other mobile devices to find out more information before making their in-store purchases, which means you’re definitely missing out if you can’t find a way to connect and engage with this mobile-friendly crowd.

Furthermore, the rise of retail apps has led to an increasingly large number of shoppers who now expect to receive special offers and discounts as a way to entice them to visit retail stores. In this way, location-aware mobile campaigns can be one of the most effective tools for driving visits and increasing in-store conversions. However, running a successful campaign isn’t always so easy, so here are a few tips to help ensure your campaign succeeds.

5 Retail Enterprise Solutions You Shouldn’t Miss at MWC18

The Mobile World Congress, a meeting of major mobile industry, including more than 2,300 exhibitors and more than 108,000 attendees from 208 countries, is set to take place from 26 February to 1 March in Barcelona, and this year’s offerings for those in the retail enterprise sector are expected to include several standouts. More commonly referred to as MWC18, the event is a chance for vendors, analysts, press members, and buyers to come together and see what the future holds for the industry. Samsung is expected to unveil the Galaxy S9 smartphone at MWC18, and Blackberry will be there to discuss the launch of two new smartphones in 2018. Google’s big push into smart home technology will also be on full display.

Those interested in Mobile Enterprise Solutions, Big Data, and Retail technology will be especially excited to see what MWC18 has to bring. Even researchers interested in smart city technology will be amazed by the offerings. Let’s take a look at 5 retail enterprise technologies you shouldn’t miss at MWC18.

MWC18

FREE Proximity Marketing Webinar for Retail Apps by A3sec

In this modern, technologically advanced age, running a successful retail strategy is in some ways easier and in other ways more difficult than ever before. The boom of the mobile applications has completely revolutionized the world of retail by changing the way most people shop. Statistics show that approximately 82 percent of people now conduct research online before making a purchase, which means that you’re missing out on a huge proportion of your potential customers if you’re not making the most of your digital and mobile presence to ensure your stores stand out from the crowd.

proximity marketing webinar

7 tactics to Drive Visits to your Retail Fashion Store

In this modern, technologically advanced age, running a successful retail fashion store is in some ways easier and in other ways more difficult than ever before. The internet and smartphones have completely revolutionized the world of retail by changing the way most people shop. Statistics show that approximately 82 percent of people now conduct research online before making a purchase, which means that you’re missing out on a huge proportion of your potential customers if you’re not making the most of your online presence to ensure your fashion store stands out from the crowd.

Nonetheless, many customers still prefer to make their purchase in person, which means you still cannot overlook the importance of your actual brick-and-mortar store either. In this sense, it is all about using technology along with whatever means you can come up with to drive more customer traffic through your door. With this in mind, here are seven simple tips that can help you achieve this all-important goal.

  1. Focus on Curb Appeal

A stylish, well-designed storefront or window display can do wonders to help drive in walk-in traffic off the street. Although it may sound simple, you really cannot afford to not to focus on the style and design of your store’s exterior. After all, fashion is all about style, and people aren’t likely to take your store seriously if it doesn’t look the part. Adding little touches like a moveable sign gives your store a more personal feeling that can help you to connect with potential customers and hopefully pique their interest.

fashion retail store