5 reasons you should use location marketing to increase mobile conversions

Some experts have said that the location-based service market would reach $4 billion by 2018, and while this certainly seems to be well on its way to being accurate, it is important for mobile marketers to understand why location-based marketing is going to be the cornerstone for all their future campaigns.

Mobile location-based marketing has the ability to not only improve the overall customer experience but also provide ways of increasing the revenue for companies opening up new ways of monetization. This post examines five reasons why businesses should implement location marketing in their mobile strategy in order to succeed in the market.

location marketing

MOCA partner with Bullfrog to Enhance Insurance Services through Location Intelligence and Big Data

We are excited to announce our partnership with Bullfrog, a leader in innovation consulting and experts in the areas of FinTech and InsurTech. Through this agreement, the two leading companies are committed to help financial and insurance entities better understand their customers, allowing them to design financial products based on their profile, as well as providing a better experience through a more personalized set of services.

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MOCA launches Indoor Mobility Flows for Venues

During last weeks, we have been announcing several new features aiming to improve your productivity with MOCA platform. Now, we are glad to announce one of the most advanced features in the location space: Indoor Mobility Flows for venue owners such as malls or airports.

MOCA location intelligence platform provides a new way of investigating your data. Not only can you view the amount of visitors to an area, now you can see how they got there and where they went afterwards. To start with, let’s see how it works and what is it for.

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3 Music Festivals that use Proximity Marketing to create amazing experiences

As the summer season arrives many music events show up taking advantage of the good weather. Only in Europe, there are 177 music festivals. The number could seem low but we are talking about between 20,000 to 200,000 attendees per event. For example, Sonar Festival received 115,000 attendees last year but it was surpassed by Primavera Sound who got an incredible number, 185,000 attendees!

With these figures in mind, we see a huge opportunity for the use of location-based services. Some of the inconveniences that attendees need to overcome in music festivals are many. For instance, getting lost inside the event, long queues at main entrances, missing information about stages location, artists, food, transportation, etc. All of these can be now avoided thanks to mobile and location technology.

Through beacons and geofences, music events can trigger notifications when attendees pass by sponsorship booths or near certain stages or artists. It’s a great way to deliver exclusive content and keep your attendees informed about event alerts.

music festivals