How retailers can use geolocation to improve customer loyalty programs

According to Google’s “How Mobile is Transforming the Shopping Experience in Stores”, frequent mobile shoppers spend 25% more in stores than those who only occasionally use a mobile phone to help with their shopping. When building a retail app, one of the biggest challenges a business faces is establishing the sense that it brings value to customers’ lives. Empowering retail apps with geolocation will help brands to better understand customer offline behavior, enrich their customers profile data, improve retention rate and increase customer lifetime value.

geolocation-loyalty

5 Best Practices to Engage Customers in Restaurants through a Mobile App



However, the truth is technology has the potential to help your business far more than it could ever hurt it, which is why smart restaurant owners are now developing their own mobile applications to facilitate better customer engagement. If done properly, a mobile app can be an incredibly useful marketing tool that provides your customer’s easy access to a range of useful information and allows them to better engage with your business and your brand. However, your app can just as easily be a huge waste of time and money if your customers don’t actually use it. Therefore, here are five easy ways that you can use your app to increase customer engagement.

mobile apps restaurant

How Location-based services can be used to Improve the Shopping Mall Experience

Today, more and more Shopping malls owners and managers have moved into the mobile space. Being aware of the benefits of mobile marketing, they have developed their own mobile apps in order to fulfill visitor experience while shopping. Moreover, by adding location technology to the mobile app, the shopping mall can increase engagement with visitors in a relevant and contextualized manner.

Shopping malls can deliver personalized messages based on a user’s location to points of interest, offline-online behavior, and profile. They can send location-aware messages to notify visitors about new stores, offers available, events, and the latest movies at the cinema. Location-aware mobile apps can also help visitors locate specific stores, restaurants, and services in the mall.

Here are 3 ways location-based services can be used to increase the shopping mall’s profit margins:

USE CASE 1: OUT-SITE ENGAGEMENT

Mall traffic is dwindling across the world, and thousands of stores are closing as consumers spend more at Amazon.com. Location marketing services can be used to lead and direct the shopping mall app visitors while increasing brand awareness.

Examples of campaign actions:

  • Reach visitors in the surrounding areas and attract them to your shopping mall.
  • Announce new stores, restaurants, special events, etc
  • Retarget visitors who have already engaged with your campaigns or visited the mall to re-engage them with incentives.

shopping mall - moca platform

[Webinar Summary] Proximity Marketing for Retail Apps

Some weeks ago MOCA participated in the first Proximity Marketing webinar, organized by our Partner A3sec and presented by our CEO, Maria Fernanda Gonzalez along with Pablo Mendoza, Business Intelligence Manager at A3Sec.

The webinar focused on showing uses cases and sharing learnings about how to leverage proximity technologies to increase revenue growth in Retail applications and it was available only in Spanish. But due to the lots of requests for making it available in English, I wrote a post highlighting the best of this webinar. Here you have the summary.
 

What is Proximity Marketing

Proximity marketing is a new marketing strategy based on location technologies that allow users to communicate with their mobile smartphones in real time, at the right place and at the right moment. It could be also defined as an action or bundle of actions that use location technologies to communicate and connect with customers via their smartphones. These actions could be any kind of content (text, video, HTML, passbook, etc) and will be trigger with specific location conditions.

Proximity marketing is composed of 3 fundamental pillars: location devices, a technological platform that connects and manages all the information, and smartphones that serve as a communication channel between users and brands.

Moreover, a location-based marketing platform could incorporate location intelligence and behavioral data in order to improve audience segmentation and the delivery of personalized messages.

proximiy webinar

Discover 5 Mobile Enterprise Solutions: MOCA Partners Interview

In the last MWC18 edition we met with some of our Partner and Collaborators and we had the opportunity to interview Pole Star, Ogilvy, Proxera, SlashMobility, and Boira. We talked about who they are, why they decided to work with MOCA and the projects we have with some clients.

If you are interested in Mobile Enterprise Solutions and Retail technology, keep reading because you will discover amazing technologies and agencies. Let’s take a look at these 5 enterprise solutions and their business cases.

moca partners interview