MOCA launches Indoor Mobility Flows for Venues

During last weeks, we have been announcing several new features aiming to improve your productivity with MOCA platform. Now, we are glad to announce one of the most advanced features in the location space: Indoor Mobility Flows for venue owners such as malls or airports.

MOCA location intelligence platform provides a new way of investigating your data. Not only can you view the amount of visitors to an area, now you can see how they got there and where they went afterwards. To start with, let’s see how it works and what is it for.

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MOCA brings Wi-Fi based proximity campaigns for Android devices

Today, we are happy to announce that MOCA supports Wi-Fi triggered mobile proximity campaigns for Android users. Three of the most popular location-based technologies: geofencing, Bluetooth beacons, and now Wi-Fi are available on MOCA platform. Wi-Fi access points can be used to trigger proximity notifications. This means that businesses can communicate with their mobile audience using their existing Wi-Fi infrastructure. To start with, let’s understand how it works.

Solutia Intelligence and MOCA Partner to Make Cities Smarter through Beacons and Machine Learning Technology

We are very glad to announce our partnership with Solutia Intelligence, a leader in the development of technology solutions for companies and public entities. Through this agreement, our customers will be able to interact and communicate with citizens, engage local businesses and connect departmentsThe integrated solution for smart cities provide services such as Big Data Analytics, IoT sensor Management, Multi-Channel Communication, Traceability and Connectivity.

Bluetooth Low Energy vs Wi-Fi

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Despite the fact that until now these two technologies have been used for very different purposes, for some time Wi-Fi signals have been used to gain insights about physical locations, such as retail stores. From this perspective, we are going to compare below the main differences between Bluetooth Low Energy and Wi-Fi.

How Wi-Fi tracking works

Most people have in their pockets a mobile phone with the Wi-Fi turned on, which means it is constantly looking for Wi-Fi networks. This active seeking of Wi-Fi networks is used by retailers to detect the presence of customers in the store, or in the surrounding area. Users do not have to manually connect to any network, in fact the whole the process is done without any user intervention.

How Bluetooth Low Energy works.

The seeking of signals is done in the opposite way: Bluetooth Low Energy devices (e.g. mobile phones) are constantly looking for signals of Bluetooth Beacons. When these signals are detected, some actions are triggered in the device – actions such as showing context-aware content (messages, images, etc.) –