The Top 10 Articles About Location and Proximity Marketing of 2017

Although it’s not quite over yet, 2017 has been one of the best years for implementing location-based marketing projects. This year, we saw how location-based technologies are being used in different industry verticals such as Smart Cities, International Conferences, Shopping malls, and how large-scale deployments have been increased. Read on to find out if your favorite post made the Top 10 list…

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Why do businesses need to use Geofencing Marketing?

Geofencing is the ultimate tool to engage mobile users.  Leveraging mobile location data, mobile marketers can promote products and services and customers can receive personalized content based on their interests and needs. Through rich push notifications and promotional creativities, marketers can transform existing apps into powerful marketing tools that improve user experience, drive visits to stores and boost revenue.

What is Geofencing?

Most people spend their time in mobile apps, presenting another potential source of engagement. The Geofencing technology available today also presents many opportunities for marketers looking to boost their return on investment.

Geofencing is an example of a real-time location-based marketing tactic that uses geolocation data to target users within an established geographic area and delivers content based on where they are or in what locations they have previously visited.

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IoT for Marketing: The power of digitizing the physical world

In 2018, mobile phones are expected to be surpassed in numbers by IoT devices, according to Ericsson Report.  The Internet of Things (IoT) has received enormous attention during the past years. It has been called The Next Industrial Revolution because it has the potential to impact the way all businesses, governments, and consumers interact with the physical world.

By connecting the physical and digital worlds, the Internet of Things enables to expand the reach of information technology. The possibilities that come from the ability to monitor and control things in the physical world electronically are endless. In this blog post, we are going to understand how IoT technology can create real economic value and how it will impact the future of digital marketing.

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MOCA launches Indoor Mobility Flows for Venues

During last weeks, we have been announcing several new features aiming to improve your productivity with MOCA platform. Now, we are glad to announce one of the most advanced features in the location space: Indoor Mobility Flows for venue owners such as malls or airports.

MOCA location intelligence platform provides a new way of investigating your data. Not only can you view the amount of visitors to an area, now you can see how they got there and where they went afterwards. To start with, let’s see how it works and what is it for.

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Transforming the Shopping Mall Experience by leveraging mobile and location technology

Traditionally, when someone speaks about a ‘shopping mall’, people tend to imagine a complex of stores representing merchandisers with interconnecting walkways that enable customers to walk from one shop to another. Now, when consumers visit shopping malls, they are looking for experiences that go well beyond traditional shopping. To survive in a digital age, malls will need to reinvent themselves and leverage mobile and location technology.

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