IoT for Marketing: The power of digitizing the physical world

In 2018, mobile phones are expected to be surpassed in numbers by IoT devices, according to Ericsson Report.  The Internet of Things (IoT) has received enormous attention during the past years. It has been called The Next Industrial Revolution because it has the potential to impact the way all businesses, governments, and consumers interact with the physical world.

By connecting the physical and digital worlds, the Internet of Things enables to expand the reach of information technology. The possibilities that come from the ability to monitor and control things in the physical world electronically are endless. In this blog post, we are going to understand how IoT technology can create real economic value and how it will impact the future of digital marketing.

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MOCA launches Indoor Mobility Flows for Venues

During last weeks, we have been announcing several new features aiming to improve your productivity with MOCA platform. Now, we are glad to announce one of the most advanced features in the location space: Indoor Mobility Flows for venue owners such as malls or airports.

MOCA location intelligence platform provides a new way of investigating your data. Not only can you view the amount of visitors to an area, now you can see how they got there and where they went afterwards. To start with, let’s see how it works and what is it for.

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Transforming the Shopping Mall Experience by leveraging mobile and location technology

Traditionally, when someone speaks about a ‘shopping mall’, people tend to imagine a complex of stores representing merchandisers with interconnecting walkways that enable customers to walk from one shop to another. Now, when consumers visit shopping malls, they are looking for experiences that go well beyond traditional shopping. To survive in a digital age, malls will need to reinvent themselves and leverage mobile and location technology.

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MOCA brings Wi-Fi based proximity campaigns for Android devices

Today, we are happy to announce that MOCA supports Wi-Fi triggered mobile proximity campaigns for Android users. Three of the most popular location-based technologies: geofencing, Bluetooth beacons, and now Wi-Fi are available on MOCA platform. Wi-Fi access points can be used to trigger proximity notifications. This means that businesses can communicate with their mobile audience using their existing Wi-Fi infrastructure. To start with, let’s understand how it works.

How retailers can use proximity marketing tools to boost sales

Technology is changing the world faster than society imagines. In the last 10 years, the number of consumers using mobile apps has grown exponentially. A report from comScore reveals that from 2007 to 2015 mobile users had quadrupled from nearly 150 million to 4 billion around the world.

If game apps were at first the most popular between Internet users, recent researches reveal that retail apps have been gaining ground lately. According to Apadmi, consumer and enterprise mobile app development, 85% of smartphone users in the UK use retail apps, a trend that is becoming popular all over the world.

Mobile commerce is growing so quickly due to the comfort that users feel with purchasing online. For example, it was proven that 63% of all online retail visits in the 2015 holiday season were made from an electronic device. Furthermore, in Spain, the percentage of mobile transactions in eCommerce has grown 15% over the previous year. It’s clear that technology is changing not only society, but also the way stores do marketing and make profits.

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