As the summer season arrives many music events show up taking advantage of the good weather. Only in Europe, there are 177 music festivals. The number could seem low but we are talking about between 20,000 to 200,000 attendees per event. For example, Sonar Festival received 115,000 attendees last year but it was surpassed by Primavera Sound who got an incredible number, 185,000 attendees!
With these figures in mind, we see a huge opportunity for the use of location-based services. Some of the inconveniences that attendees need to overcome in music festivals are many. For instance, getting lost inside the event, long queues at main entrances, missing information about stages location, artists, food, transportation, etc. All of these can be now avoided thanks to mobile and location technology.
Through beacons and geofences, music events can trigger notifications when attendees pass by sponsorship booths or near certain stages or artists. It’s a great way to deliver exclusive content and keep your attendees informed about event alerts.