Why Do Retail Apps Need to Use Location-Aware Notifications?

In January 2018, online retail giant Amazon made headlines with the official opening of Amazon Go, an advanced convenience store that the company took out of beta status after about a year of testing. The customer experience that Amazon Go offers is like nothing the public has ever seen before; this is a smart store with no checkout lines and no cashiers, and the technology behind it includes a network of video cameras that use computer vision and “sensor fusion” during the shopping process, a combination of many sensors such as weight sensors in the shelves to track individual products.

The Top 10 Articles About Location and Proximity Marketing of 2017

Although it’s not quite over yet, 2017 has been one of the best years for implementing location-based marketing projects. This year, we saw how location-based technologies are being used in different industry verticals such as Smart Cities, International Conferences, Shopping malls, and how large-scale deployments have been increased. Read on to find out if your favorite post made the Top 10 list…

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Why do businesses need to use Geofencing Marketing?

Geofencing is the ultimate tool to engage mobile users.  Leveraging mobile location data, mobile marketers can promote products and services and customers can receive personalized content based on their interests and needs. Through rich push notifications and promotional creativities, marketers can transform existing apps into powerful marketing tools that improve user experience, drive visits to stores and boost revenue.

What is Geofencing?

Most people spend their time in mobile apps, presenting another potential source of engagement. The Geofencing technology available today also presents many opportunities for marketers looking to boost their return on investment.

Geofencing is an example of a real-time location-based marketing tactic that uses geolocation data to target users within an established geographic area and delivers content based on where they are or in what locations they have previously visited.