How to transform the Banking experience using location technologies

With the disruption of smartphones, banks have been turned upside-down and today, they are the ones searching for clients, while users rarely visit traditional branches anymore. This means that, if Banks don’t act fast, they’ll keep losing relationships with customers. Consumers are increasingly looking for digital banking services provided by third-party tech firms. This is deteriorating the relationships between banks and their customers, and banks are losing out on branding and cross-selling opportunities.

But not all are bad news for banking, recent studies have revealed that almost 50% of customers react positively to location-based communications, which means that they are expecting faster and more personalized services. Mobile app marketing uses location technology to provide customers with the right digital content based on their proximity, behavior, and preferences through smartphones at the most relevant moment.

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Physical Web: Eddystone and what it means for mobile marketers

In the past few years, the beacon technology has proved to be an effective tool for mobile marketers, changing the way consumers interact with brands. However, this location technology has had to face some adoption barriers such as the need of having an app installed by end users in order to be able to interact with them and to convince them to turn on their Bluetooth. 

The latest proximity update from Google, the Eddystone beacon protocol, has been designed to overcome those constraints. So, let first understand what the Physical Web is and what it means for proximity marketers.

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Top 3 Best Practices for Effective Location-Based Marketing Campaigns

Nearly 90 percent of customers who search for a local business via their mobile device will visit or call that business within 24 hours. With 40 percent of mobile searches having a local intent, it’s easy to see why location marketing is something you’ll want to consider embracing as part of your overall marketing and engagement strategy.

When on mobile devices, most people spend their time in mobile apps, presenting another potential source of engagement. The location technology available today also presents many opportunities for marketers looking to boost their return on investment. By adhering some of the best practices like the ones discussed here, businesses can increase their possibilities of enjoying effective and successful location-based marketing campaigns.

To deliver proximity or location-based marketing campaigns, you need a platform. You’ll find a complete list of location marketing software providers here. A lot of them offer a trial version.

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MOCA brings Indoor Proximity Analytics for Venues

As a Big Data Location Marketing Platform, we’re constantly improving our analytics features and dashboards. Today, we’re glad to announce Indoor Proximity Analytics for Venue owners such as shopping malls, airports, museums, and stadiums.

This feature is included by default on MOCA Digital Venue product, which also includes beacon management ( Wi-Fi beacon and BLE beacon) and campaigns, real-time audience targeting, floor plan management, and much more. Do you want to learn more about this product? please contact us here.

As a mobile marketer you need to make a lot of decisions, the indoor proximity analytics tool will provide you the intelligence you need to make data-driven decisions and drive conversions.

5 reasons you should use location marketing to increase mobile conversions

Some experts have said that the location-based service market would reach $4 billion by 2018, and while this certainly seems to be well on its way to being accurate, it is important for mobile marketers to understand why location-based marketing is going to be the cornerstone for all their future campaigns.

Mobile location-based marketing has the ability to not only improve the overall customer experience but also provide ways of increasing the revenue for companies opening up new ways of monetization. This post examines five reasons why businesses should implement location marketing in their mobile strategy in order to succeed in the market.

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