How to Enrich and Personalize the Experience of Museum visitors with Location-based Marketing

Knowing the changes that are to come, art galleries and museums have embraced new mobile technologies to extend audience reach and provide potential new revenue channels. Turning their rooms into an interactive experience that meet the expectations of museums visitors. The time of the touristic map and the audio guide have been left behind and, at present, museums offer a wide variety of location-based services to enrich and personalize the experience of the visitors.

Captura de pantalla 2017-06-02 a las 19.12.35

Transforming the Shopping Mall Experience by leveraging mobile and location technology

Traditionally, when someone speaks about a ‘shopping mall’, people tend to imagine a complex of stores representing merchandisers with interconnecting walkways that enable customers to walk from one shop to another. Now, when consumers visit shopping malls, they are looking for experiences that go well beyond traditional shopping. To survive in a digital age, malls will need to reinvent themselves and leverage mobile and location technology.

Shopping mall

MOCA brings Wi-Fi based proximity campaigns for Android devices

Today, we are happy to announce that MOCA supports Wi-Fi triggered mobile proximity campaigns for Android users. Three of the most popular location-based technologies: geofencing, Bluetooth beacons, and now Wi-Fi are available on MOCA platform. Wi-Fi access points can be used to trigger proximity notifications. This means that businesses can communicate with their mobile audience using their existing Wi-Fi infrastructure. To start with, let’s understand how it works.

Why do organizers need to use location-based marketing to make the most out of events?

Music events and international conferences are rapidly adopting location-based marketing as a natural strategy to organizers who already have an app. With location-based services, event organizers can avoid queues, long wait times, printed papers and lack of information to attendees in order to improve their experience at events. It has proven to be an effective tool for retailers, but can be an indispensable mobile marketing strategy for events as well.