Geofencing is the ultimate tool to engage mobile users. Leveraging mobile location data, mobile marketers can promote products and services and customers can receive personalized content based on their interests and needs. Through rich push notifications and promotional creativities, marketers can transform existing apps into powerful marketing tools that improve user experience, drive visits to stores and boost revenue.
What is Geofencing?
Most people spend their time in mobile apps, presenting another potential source of engagement. The Geofencing technology available today also presents many opportunities for marketers looking to boost their return on investment.
Geofencing is an example of a real-time location-based marketing tactic that uses geolocation data to target users within an established geographic area and delivers content based on where they are or in what locations they have previously visited.