3 Location-based Marketing Use Cases for Improving the Amusement Park Experience

According to Theme Index and Museum Index Report, the Amusement Park industry grew 4.7% in 2017. Nowadays, Amusement Parks are embracing new technologies and marketing techniques to boost attendance and enrich the visitor’s experience.

By using location-based marketing, amusement parks can deliver personalized recommendations inside and outside the park based on a user’s location and other visitor attributes. Digital managers can send location-aware messages to notify visitors about new attractions and services at the park, the waiting times of the attractions and maps. Amusement apps powered by location data can also help visitors locate specific attractions, restaurants, and services inside amusement park providing a better experience.

Here you have 3 location-based marketing tactics to attract crowds to your amusement park:

1) Engagement inside the Park

Amusement Park Experience

5 Location-based Marketing Tactics For A More Personalized Banking Experience

More and more bank owners and managers are aware of the benefits of implementing mobile marketing as part of their business strategy. According to the 2018 Guide To Financial Marketing by Jim Marous, the first of the top 3 strategic priorities for the banking industry is to redesign and enhance the digital experience for consumers. Empowering Bank apps with geolocation will help bank managers to understand customer journey online and offline and provide more personalized banking services while increasing customer experience.

Retail banks can deliver personalized banking services based on a user’s geolocation, behavior, available balance, profile and other client attributes. Moreover, they can send location-aware messages to notify clients about their loyalty program, surveys and new financial products and services.

Here you have 5 ways location-based services can be used to improve retail banking experience:

1) Enhance the bank experience for the “branch lovers

banking experience

How retailers can use geolocation to improve customer loyalty programs

According to Google’s “How Mobile is Transforming the Shopping Experience in Stores”, frequent mobile shoppers spend 25% more in stores than those who only occasionally use a mobile phone to help with their shopping. When building a retail app, one of the biggest challenges a business faces is establishing the sense that it brings value to customers’ lives. Empowering retail apps with geolocation will help brands to better understand customer offline behavior, enrich their customers profile data, improve retention rate and increase customer lifetime value.

geolocation-loyalty

5 Best Practices to Engage Customers in Restaurants through a Mobile App



However, the truth is technology has the potential to help your business far more than it could ever hurt it, which is why smart restaurant owners are now developing their own mobile applications to facilitate better customer engagement. If done properly, a mobile app can be an incredibly useful marketing tool that provides your customer’s easy access to a range of useful information and allows them to better engage with your business and your brand. However, your app can just as easily be a huge waste of time and money if your customers don’t actually use it. Therefore, here are five easy ways that you can use your app to increase customer engagement.

mobile apps restaurant

How Location-based services can be used to Improve the Shopping Mall Experience

Today, more and more Shopping malls owners and managers have moved into the mobile space. Being aware of the benefits of mobile marketing, they have developed their own mobile apps in order to fulfill visitor experience while shopping. Moreover, by adding location technology to the mobile app, the shopping mall can increase engagement with visitors in a relevant and contextualized manner.

Shopping malls can deliver personalized messages based on a user’s location to points of interest, offline-online behavior, and profile. They can send location-aware messages to notify visitors about new stores, offers available, events, and the latest movies at the cinema. Location-aware mobile apps can also help visitors locate specific stores, restaurants, and services in the mall.

Here are 3 ways location-based services can be used to increase the shopping mall’s profit margins:

USE CASE 1: OUT-SITE ENGAGEMENT

Mall traffic is dwindling across the world, and thousands of stores are closing as consumers spend more at Amazon.com. Location marketing services can be used to lead and direct the shopping mall app visitors while increasing brand awareness.

Examples of campaign actions:

  • Reach visitors in the surrounding areas and attract them to your shopping mall.
  • Announce new stores, restaurants, special events, etc
  • Retarget visitors who have already engaged with your campaigns or visited the mall to re-engage them with incentives.

shopping mall - moca platform