Transforming the Shopping Mall Experience by leveraging mobile and location technology

Traditionally, when someone speaks about a ‘shopping mall’, people tend to imagine a complex of stores representing merchandisers with interconnecting walkways that enable customers to walk from one shop to another. Now, when consumers visit shopping malls, they are looking for experiences that go well beyond traditional shopping. To survive in a digital age, malls will need to reinvent themselves and leverage mobile and location technology.

Shopping mall

MOCA brings Wi-Fi based proximity campaigns for Android devices

Today, we are happy to announce that MOCA supports Wi-Fi triggered mobile proximity campaigns for Android users. Three of the most popular location-based technologies: geofencing, Bluetooth beacons, and now Wi-Fi are available on MOCA platform. Wi-Fi access points can be used to trigger proximity notifications. This means that businesses can communicate with their mobile audience using their existing Wi-Fi infrastructure. To start with, let’s understand how it works.

Why do organizers need to use location-based marketing to make the most out of events?

Music events and international conferences are rapidly adopting location-based marketing as a natural strategy to organizers who already have an app. With location-based services, event organizers can avoid queues, long wait times, printed papers and lack of information to attendees in order to improve their experience at events. It has proven to be an effective tool for retailers, but can be an indispensable mobile marketing strategy for events as well.

How sports teams can take advantage of proximity marketing to boost sales and enhance the fan experience

According to the Proxbook Report, proximity technology is most successful in engaging attendees at sporting events in the US, but it’s not surprising when you know that sports teams are missing out $1 billion a year in unsold tickets alone. So, if everyone brings their mobile phone to sports venues why not use location-based campaigns to promote merchandise or food sales during live games? Leveraging proximity technology sports organizations can reclaim some of that money while enhancing the fan experience.

Sports teams

Introducing MOCA Showcase App for proximity marketing campaigns

We are back with more exciting updates! We received a lot of questions about how beacons and geofencing work in a real-world scenario and how MOCA platform can be used to trigger location-based marketing communications. So, we built MOCA Showcase apps to experience a proximity campaign first-hand, before investing your time and money in a pilot project.

The bundle of apps is available for free in the App Store and Google Play Store for iOS and Android devices. It helps marketers to understand how to apply beacons and geofencing to create brand awareness, drive visits or engage consumers.

1. MOCA Showcase App for iOS and Android

We designed a customer journey that emulates the different stages or moments in a buying process for a retail store, a shopping mall, and an airport. Each stage has a mobile user profile that is associated a specific campaign using MOCA Platform.

MOCA Showcase for Retail

MOCA Showcase for Retail   Customer Journey.PNG