Some weeks ago MOCA participated in the first Proximity Marketing webinar, organized by our Partner A3sec and presented by our CEO, Maria Fernanda Gonzalez along with Pablo Mendoza, Business Intelligence Manager at A3Sec.
The webinar focused on showing uses cases and sharing learnings about how to leverage proximity technologies to increase revenue growth in Retail applications and it was available only in Spanish. But due to the lots of requests about making it available in English, I wrote a post highlighting the best of this webinar. Here you have the summary.
In the last MWC18 edition we met with some of our Partner and Collaborators and we had the opportunity to interview Pole Star, Ogilvy, Proxera, SlashMobility, and Boira. We talked about who they are, why they decided to work with MOCA and the projects we have with some clients.
If you are interested in Mobile Enterprise Solutions and Retail technology, keep reading because you will discover amazing technologies and agencies. Let’s take a look at these 5 enterprise solutions and their business cases.
The world is increasingly going mobile, and nowhere is this true than in the world of retail. More than 80% of shoppers now use their phones and other mobile devices to find out more information before making their in-store purchases, which means you’re definitely missing out if you can’t find a way to connect and engage with this mobile-friendly crowd.
Furthermore, the rise of retail apps has led to an increasingly large number of shoppers who now expect to receive special offers and discounts as a way to entice them to visit retail stores. In this way, location-aware mobile campaigns can be one of the most effective tools for driving visits and increasing in-store conversions. However, running a successful campaign isn’t always so easy, so here are a few tips to help ensure your campaign succeeds.
MWC17 was a huge success for MOCA. We presented by first time our Mobile Recommendation System, used during the event in Barcelona providing personalized recommendations such as people to meet, exhibitors to visit and sessions to attend depending on their interests, behavior, and micro-location and then, in San Francisco at Mobile World Congress Americas, the premier mobile industry event for the Americas.
This year, MOCA alongside with Pole Star were selected by Fira Barcelona once again to provide Indoor Positioning system, Location Intelligence and Mobile Engagement services for the GSMA Mobile World Congress 2018. This is an outstanding example of MOCA’s technology at big-scale.
Moreover, we had the opportunity to meet some of our Partners and Clients and asked them why they chose MOCA Platform. Want to know their answers? Watch the full video!
In this modern, technologically advanced age, running a successful retail strategy is in some ways easier and in other ways more difficult than ever before. The boom of the mobile applications has completely revolutionized the world of retail by changing the way most people shop. Statistics show that approximately 82 percent of people now conduct research online before making a purchase, which means that you’re missing out on a huge proportion of your potential customers if you’re not making the most of your digital and mobile presence to ensure your stores stand out from the crowd.