Top 3 Best Practices for Effective Location-Based Marketing Campaigns

Nearly 90 percent of customers who search for a local business via their mobile device will visit or call that business within 24 hours. With 40 percent of mobile searches having a local intent, it’s easy to see why location marketing is something you’ll want to consider embracing as part of your overall marketing and engagement strategy.

When on mobile devices, most people spend their time in mobile apps, presenting another potential source of engagement. The location technology available today also presents many opportunities for marketers looking to boost their return on investment. By adhering some of the best practices like the ones discussed here, businesses can increase their possibilities of enjoying effective and successful location-based marketing campaigns.

To deliver proximity or location-based marketing campaigns, you need a platform. You’ll find a complete list of location marketing software providers here. A lot of them offer a trial version.

Captura de pantalla 2017-08-11 a las 22.19.59

MOCA brings Indoor Proximity Analytics for Venues

As a Big Data Location Marketing Platform, we’re constantly improving our analytics features and dashboards. Today, we’re glad to announce Indoor Proximity Analytics for Venue owners such as shopping malls, airports, museums, and stadiums.

This feature is included by default on MOCA Digital Venue product, which also includes beacon management ( Wi-Fi beacon and BLE beacon) and campaigns, real-time audience targeting, floor plan management, and much more. Do you want to learn more about this product? please contact us here.

As a mobile marketer you need to make a lot of decisions, the indoor proximity analytics tool will provide you the intelligence you need to make data-driven decisions and drive conversions.

5 reasons you should use location marketing to increase mobile conversions

Some experts have said that the location-based service market would reach $4 billion by 2018, and while this certainly seems to be well on its way to being accurate, it is important for mobile marketers to understand why location-based marketing is going to be the cornerstone for all their future campaigns.

Mobile location-based marketing has the ability to not only improve the overall customer experience but also provide ways of increasing the revenue for companies opening up new ways of monetization. This post examines five reasons why businesses should implement location marketing in their mobile strategy in order to succeed in the market.

location marketing

3 Music Festivals that use Proximity Marketing to create amazing experiences

As the summer season arrives many music events show up taking advantage of the good weather. Only in Europe, there are 177 music festivals. The number could seem low but we are talking about between 20,000 to 200,000 attendees per event. For example, Sonar Festival received 115,000 attendees last year but it was surpassed by Primavera Sound who got an incredible number, 185,000 attendees!

With these figures in mind, we see a huge opportunity for the use of location-based services. Some of the inconveniences that attendees need to overcome in music festivals are many. For instance, getting lost inside the event, long queues at main entrances, missing information about stages location, artists, food, transportation, etc. All of these can be now avoided thanks to mobile and location technology.

Through beacons and geofences, music events can trigger notifications when attendees pass by sponsorship booths or near certain stages or artists. It’s a great way to deliver exclusive content and keep your attendees informed about event alerts.

music festivals