5 Retail Enterprise Solutions You Shouldn’t Miss at MWC18

The Mobile World Congress, a meeting of major mobile industry, including more than 2,300 exhibitors and more than 108,000 attendees from 208 countries, is set to take place from 26 February to 1 March in Barcelona, and this year’s offerings for those in the retail enterprise sector are expected to include several standouts. More commonly referred to as MWC18, the event is a chance for vendors, analysts, press members, and buyers to come together and see what the future holds for the industry. Samsung is expected to unveil the Galaxy S9 smartphone at MWC18, and Blackberry will be there to discuss the launch of two new smartphones in 2018. Google’s big push into smart home technology will also be on full display.

Those interested in Mobile Enterprise Solutions, Big Data, and Retail technology will be especially excited to see what MWC18 has to bring. Even researchers interested in smart city technology will be amazed by the offerings. Let’s take a look at 5 retail enterprise technologies you shouldn’t miss at MWC18.

MWC18

FREE Proximity Marketing Webinar for Retail Apps by A3sec

In this modern, technologically advanced age, running a successful retail strategy is in some ways easier and in other ways more difficult than ever before. The boom of the mobile applications has completely revolutionized the world of retail by changing the way most people shop. Statistics show that approximately 82 percent of people now conduct research online before making a purchase, which means that you’re missing out on a huge proportion of your potential customers if you’re not making the most of your digital and mobile presence to ensure your stores stand out from the crowd.

proximity marketing webinar

New exciting features and updates on MOCA Platform

We keep improving MOCA Platform day by day so you can focus on engaging your customers with timely and relevant campaigns. Here you have the top 5 MOCA improvements you should know in order to run an effective campaign:

iOS 11 Support

The latest iOS SDK brings support for enhanced Location Permission model introduced in iOS 11. You can now use MOCA location services with both Always and When in Use authorization modes. Moreover, The MOCA SDK brings the following advantages:

  • The “AUTO MODE” functionality to request location permissions:
    • Step 1: The SDK asks the user for location permission as follows: “when in use” and “Cancel”.
    • Step 2: After the first step, the SDK asks for the location permission as follows: “When in use” and “Always”. In this way, the total number of people who accept to be geolocated increases.
    Now with the “When in use” permission it is possible to locate beacons in the foreground. Improved location analytics with the “When in use” permission.

    If you want to learn more about this topic, please check out this post. We strongly encourage you to upgrade the SDK to the latest version to guarantee the smoothest experience on iOS 11. To access developer documentation, please visit our Developer Portal.

MOCA launches Wi-Fi based Audience Analytics for Outdoor and Indoor Locations

Wi-Fi is the most versatile technology for modern audience analytics in venues. As a Big Data Location-based Marketing Platform, we’re constantly improving our analytics features and dashboards. Today, we’re glad to announce Wi-Fi based Audience Analytics for Indoor Locations such as shopping malls, airports, museums, and stadiums, and Outdoor Locations such as cities, villages, towns or countries.

This feature expands analytical capabilities of  MOCA Wi-Fi Analytics product, which also includes indoor mobility flow, outdoor heatmap, dynamic indoor heatmap (watch how your audience flows, minute by minute), floor plan management, and more. Do you want to learn more about this product? Please, contact us here.

Wifi Analytics