New exciting features and updates on MOCA Platform

We keep improving MOCA Platform day by day so you can focus on engaging your customers with timely and relevant campaigns. Here you have the top 5 MOCA improvements you should know in order to run an effective campaign:

iOS 11 Support

The latest iOS SDK brings support for enhanced Location Permission model introduced in iOS 11. You can now use MOCA location services with both Always and When in Use authorization modes. Moreover, The MOCA SDK brings the following advantages:

  • The “AUTO MODE” functionality to request location permissions:
    • Step 1: The SDK asks the user for location permission as follows: “when in use” and “Cancel”.
    • Step 2: After the first step, the SDK asks for the location permission as follows: “When in use” and “Always”. In this way, the total number of people who accept to be geolocated increases.
    Now with the “When in use” permission it is possible to locate beacons in the foreground. Improved location analytics with the “When in use” permission.

    If you want to learn more about this topic, please check out this post. We strongly encourage you to upgrade the SDK to the latest version to guarantee the smoothest experience on iOS 11. To access developer documentation, please visit our Developer Portal.

MOCA launches Wi-Fi based Audience Analytics for Outdoor and Indoor Locations

Wi-Fi is the most versatile technology for modern audience analytics in venues. As a Big Data Location-based Marketing Platform, we’re constantly improving our analytics features and dashboards. Today, we’re glad to announce Wi-Fi based Audience Analytics for Indoor Locations such as shopping malls, airports, museums, and stadiums, and Outdoor Locations such as cities, villages, towns or countries.

This feature expands analytical capabilities of  MOCA Wi-Fi Analytics product, which also includes indoor mobility flow, outdoor heatmap, dynamic indoor heatmap (watch how your audience flows, minute by minute), floor plan management, and more. Do you want to learn more about this product? Please, contact us here.

Wifi Analytics

MOCA AI-based mobile engagement at Mobile World Congress Americas

The Mobile World Congress is the most important event in the mobile industry and it has been held in Barcelona during 12 years. The MWC17 edition surpassed the 108,000 mark for the first time in the event’s history, with nearly 101,000 attendees which means an increase of more than 7% over last year.

This year GSMA in partnership with CTIA introduced GSMA Mobile World Congress Americas,  the premier mobile industry event for the Americas. The event was hosted in San Francisco at the Moscone Center and took place from 12th-14th September. According to GSMA, more than 21,000 attendees from 110 countries and territories hosted the event and there were more than 1000 exhibiting companies showcasing the newest mobile technology, trends, and opportunities. Over 55% of Mobile World Congress Americas attendees held senior-level positions, including more than 2,400 CEOs, and 20% of all attendees were female.

Source: MWC Event Highlights

Dynamic Heatmap for Indoor Location Analytics

Last month we launched Indoor Proximity Analytics that helps understanding users behavior using App and Bluetooth Beacons. Today, we are glad to announce Dynamic Heatmap for Indoor Location Analytics using Wi-Fi devices.

As a mobile marketer working for Shopping Malls, Smart Cities, Airports or other venue-based businesses, you need to make a lot of decisions depending on audience behavior. And on a daily basis, thousands or tens of thousands of visitors cross your venues. But how do you actually measure your footfall traffic? How do you rank the hottest areas and peak hours? And how do you get those insights easily?. To help you answer those questions in a click, we bring Dynamic Heatmaps. This feature is included in  MOCA Wi-Fi Analytics, a location intelligence product capable of analyzing visitors behavior in real-time from your existing Wi-Fi network. The product also includes other cool features such as audience analytics, indoor flow analytics, floor plan management, and more.