How retailers can use geolocation to improve customer loyalty programs

According to Google’s “How Mobile is Transforming the Shopping Experience in Stores”, frequent mobile shoppers spend 25% more in stores than those who only occasionally use a mobile phone to help with their shopping. When building a retail app, one of the biggest challenges a business faces is establishing the sense that it brings value to customers’ lives. Empowering retail apps with geolocation will help brands to better understand customer offline behavior, enrich their customers profile data, improve retention rate and increase customer lifetime value.

geolocation-loyalty

[Webinar Summary] Proximity Marketing for Retail Apps

Some weeks ago MOCA participated in the first Proximity Marketing webinar, organized by our Partner A3sec and presented by our CEO, Maria Fernanda Gonzalez along with Pablo Mendoza, Business Intelligence Manager at A3Sec.

The webinar focused on showing uses cases and sharing learnings about how to leverage proximity technologies to increase revenue growth in Retail applications and it was available only in Spanish. But due to the lots of requests for making it available in English, I wrote a post highlighting the best of this webinar. Here you have the summary.
 

What is Proximity Marketing

Proximity marketing is a new marketing strategy based on location technologies that allow users to communicate with their mobile smartphones in real time, at the right place and at the right moment. It could be also defined as an action or bundle of actions that use location technologies to communicate and connect with customers via their smartphones. These actions could be any kind of content (text, video, HTML, passbook, etc) and will be trigger with specific location conditions.

Proximity marketing is composed of 3 fundamental pillars: location devices, a technological platform that connects and manages all the information, and smartphones that serve as a communication channel between users and brands.

Moreover, a location-based marketing platform could incorporate location intelligence and behavioral data in order to improve audience segmentation and the delivery of personalized messages.

proximiy webinar

Discover 5 Mobile Enterprise Solutions: MOCA Partners Interview

In the last MWC18 edition we met with some of our Partner and Collaborators and we had the opportunity to interview Pole Star, Ogilvy, Proxera, SlashMobility, and Boira. We talked about who they are, why they decided to work with MOCA and the projects we have with some clients.

If you are interested in Mobile Enterprise Solutions and Retail technology, keep reading because you will discover amazing technologies and agencies. Let’s take a look at these 5 enterprise solutions and their business cases.

moca partners interview

5 Retail Enterprise Solutions You Shouldn’t Miss at MWC18

The Mobile World Congress, a meeting of major mobile industry, including more than 2,300 exhibitors and more than 108,000 attendees from 208 countries, is set to take place from 26 February to 1 March in Barcelona, and this year’s offerings for those in the retail enterprise sector are expected to include several standouts. More commonly referred to as MWC18, the event is a chance for vendors, analysts, press members, and buyers to come together and see what the future holds for the industry. Samsung is expected to unveil the Galaxy S9 smartphone at MWC18, and Blackberry will be there to discuss the launch of two new smartphones in 2018. Google’s big push into smart home technology will also be on full display.

Those interested in Mobile Enterprise Solutions, Big Data, and Retail technology will be especially excited to see what MWC18 has to bring. Even researchers interested in smart city technology will be amazed by the offerings. Let’s take a look at 5 retail enterprise technologies you shouldn’t miss at MWC18.

MWC18