MOCA Platform nominated again by GSMA for the Global Mobile Awards 2017

We’re pleased to announce that MOCA Platform is nominated for the Best Mobile Cloud Service category in the 2017 Global Mobile Awards, the most distinguished awards in the mobile industry organized by GSMA. The Global Mobile Awards were first presented in 1996. This will be the 22nd edition of the Glomo Awards and MOCA team is very proud to be nominated for the 2nd year in a row.

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Using Geolocation to Predict Urban Mobility Patterns

The increasing ubiquity of mobile devices use has opened up new avenues in the study of human mobility. To face the mobility challenge will require coordinated actions from the private and public sectors. Technological advances, the massive use of apps and the application of Big Data techniques and technologies and business model innovation will be needed to realize productivity improvements while creating more sustainable environments in our cities. In a recent study, MOCA’s scientific team has discovered, for one hand, that urban mobility patterns can be predicted using geolocation data from mobile devices and for the other, that mobility patterns follow Zipf’s mysterious law.

This research comes up from the project BD2K (Big Data to Knowledge) funded by the CDTI and European Union funds, which has developed the basis of MOCA’s Machine Learning algorithms.

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Proximity Marketing Use Cases: A Recap

Although it’s not quite over yet, 2016 has been one of the best years for the proximity marketing industry and we believe 2017 will be amazing for all of us!

In 2014 and 2015 we saw how brands and retailers hold discussions about beacon’s adoption and how few companies run out beacon pilot projects who addressed the first challenges of beacon’s implementation and deployment. This year, we saw how location-based technologies are being used in different industry verticals, and how large-scale deployments have been increased.

Today proximity marketing is becoming a top priority for global marketers. Let’s see a recap of some successful proximity uses cases…

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Solutia Intelligence and MOCA Partner to Make Cities Smarter through Beacons and Machine Learning Technology

We are very glad to announce our partnership with Solutia Intelligence, a leader in the development of technology solutions for companies and public entities. Through this agreement, our customers will be able to interact and communicate with citizens, engage local businesses and connect departmentsThe integrated solution for smart cities provide services such as Big Data Analytics, IoT sensor Management, Multi-Channel Communication, Traceability and Connectivity. Continue reading…

New Improvements: Real-time audience analytics, Beacon management and Getting started just got easier with MOCA

Today we’re really excited to announce the launch of our improved features, which make it easier than ever to manage, visualize and get started with MOCA Platform.

We heard your feedback, and realized that managing beacons on a large scale was difficult into MOCA dashboard and delivering campaigns without prior visualization of your audience could be complicated and less effective, for that you needed more control when visualizing that data.

We built new improvements in our platform to overcome these challenges.

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