MOCA AI-based mobile engagement at Mobile World Congress Americas

The Mobile World Congress is the most important event in the mobile industry and it has been held in Barcelona during 12 years. The MWC17 edition surpassed the 108,000 mark for the first time in the event’s history, with nearly 101,000 attendees which means an increase of more than 7% over last year.

This year GSMA in partnership with CTIA introduced GSMA Mobile World Congress Americas,  the premier mobile industry event for the Americas. The event was hosted in San Francisco at the Moscone Center and took place from 12th-14th September. According to GSMA, more than 21,000 attendees from 110 countries and territories hosted the event and there were more than 1000 exhibiting companies showcasing the newest mobile technology, trends, and opportunities. Over 55% of Mobile World Congress Americas attendees held senior-level positions, including more than 2,400 CEOs, and 20% of all attendees were female.

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Source: MWC Event Highlights

Dynamic Heatmap for Indoor Location Analytics

Last month we launched Indoor Proximity Analytics that helps understanding users behavior using App and Bluetooth Beacons. Today, we are glad to announce Dynamic Heatmap for Indoor Location Analytics using Wi-Fi devices.

As a mobile marketer working for Shopping Malls, Smart Cities, Airports or other venue-based businesses, you need to make a lot of decisions depending on audience behavior. And on a daily basis, thousands or tens of thousands of visitors cross your venues. But how do you actually measure your footfall traffic? How do you rank the hottest areas and peak hours? And how do you get those insights easily?. To help you answer those questions in a click, we bring Dynamic Heatmaps. This feature is included in  MOCA Wi-Fi Analytics, a location intelligence product capable of analyzing visitors behavior in real-time from your existing Wi-Fi network. The product also includes other cool features such as audience analytics, indoor flow analytics, floor plan management, and more.

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How to take advantage of Location-based Marketing at large-scale Events: MWC 2017 Case Study

Events are rapidly adopting location-based marketing as a natural strategy to organizers who already have an app. With location-based services, event organizers can avoid queues, long wait times, printed papers and lack of information to attendees in order to improve their experience at events. It has proven to be an effective tool because it is personalized, it reaches the audience timely, and it is very targeted. Mobile location-based marketing has the ability to not only improve the overall visitor experience but also provide ways of increasing the revenue for both the organizers and the exhibitors at the events.

MWC 17 whitepaper Blog

Fira Barcelona and GSMA have been using indoor and outdoor location technologies at Mobile World Congress for the past few years and the 2017 event in Barcelona was no exception. Powered by MOCA, Pole Star and MapsPeople, visitors and exhibitors benefited from context-aware communications, a dynamic wayfinding solution, indoor location-based services, and recommendation system based on machine learning.

What Will Change in Location Marketing with iOS 11 Update

Location-based technologies and location services are widely used today for daily activities from social networking to finding a nearby restaurant or picking someone up from the airport. Knowing where their customers are located can help businesses identify where they need to provide service. As the smartphone user base grows, companies need to expand their audience through mobile apps. One problem is that not all developers ask for mobile permissions properly.

“Too often apps ask for location consent on first open without explaining clearly what it will be used for,” said mobile strategy adviser Steve Ricketts. This can hurt multiple businesses as users begin to turn down location permission prompts almost habitually.  This year, Apple announced some significant changes in iOS 11 that can increase user opt-in; namely, iPhone users are granted more selections and transparency in giving away their location, thus reinforcing their confidence in location services.

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5 reasons you should use location marketing to increase mobile conversions

Some experts have said that the location-based service market would reach $4 billion by 2018, and while this certainly seems to be well on its way to being accurate, it is important for mobile marketers to understand why location-based marketing is going to be the cornerstone for all their future campaigns.

Mobile location-based marketing has the ability to not only improve the overall customer experience but also provide ways of increasing the revenue for companies opening up new ways of monetization. This post examines five reasons why businesses should implement location marketing in their mobile strategy in order to succeed in the market.

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