MOCA launches Wi-Fi based Audience Analytics for Outdoor and Indoor Locations

Wi-Fi is the most versatile technology for modern audience analytics in venues. As a Big Data Location-based Marketing Platform, we’re constantly improving our analytics features and dashboards. Today, we’re glad to announce Wi-Fi based Audience Analytics for Indoor Locations such as shopping malls, airports, museums, and stadiums, and Outdoor Locations such as cities, villages, towns or countries.

This feature expands analytical capabilities of  MOCA Wi-Fi Analytics product, which also includes indoor mobility flow, outdoor heatmap, dynamic indoor heatmap (watch how your audience flows, minute by minute), floor plan management, and more. Do you want to learn more about this product? Please, contact us here.

Wifi Analytics

MOCA AI-based mobile engagement at Mobile World Congress Americas

The Mobile World Congress is the most important event in the mobile industry and it has been held in Barcelona during 12 years. The MWC17 edition surpassed the 108,000 mark for the first time in the event’s history, with nearly 101,000 attendees which means an increase of more than 7% over last year.

This year GSMA in partnership with CTIA introduced GSMA Mobile World Congress Americas,  the premier mobile industry event for the Americas. The event was hosted in San Francisco at the Moscone Center and took place from 12th-14th September. According to GSMA, more than 21,000 attendees from 110 countries and territories hosted the event and there were more than 1000 exhibiting companies showcasing the newest mobile technology, trends, and opportunities. Over 55% of Mobile World Congress Americas attendees held senior-level positions, including more than 2,400 CEOs, and 20% of all attendees were female.

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Source: MWC Event Highlights

Dynamic Heatmap for Indoor Location Analytics

Last month we launched Indoor Proximity Analytics that helps understanding users behavior using App and Bluetooth Beacons. Today, we are glad to announce Dynamic Heatmap for Indoor Location Analytics using Wi-Fi devices.

As a mobile marketer working for Shopping Malls, Smart Cities, Airports or other venue-based businesses, you need to make a lot of decisions depending on audience behavior. And on a daily basis, thousands or tens of thousands of visitors cross your venues. But how do you actually measure your footfall traffic? How do you rank the hottest areas and peak hours? And how do you get those insights easily?. To help you answer those questions in a click, we bring Dynamic Heatmaps. This feature is included in  MOCA Wi-Fi Analytics, a location intelligence product capable of analyzing visitors behavior in real-time from your existing Wi-Fi network. The product also includes other cool features such as audience analytics, indoor flow analytics, floor plan management, and more.

Indoor_Heatmap_MOCA

How to take advantage of Location-based Marketing at large-scale Events: MWC 2017 Case Study

Events are rapidly adopting location-based marketing as a natural strategy to organizers who already have an app. With location-based services, event organizers can avoid queues, long wait times, printed papers and lack of information to attendees in order to improve their experience at events. It has proven to be an effective tool because it is personalized, it reaches the audience timely, and it is very targeted. Mobile location-based marketing has the ability to not only improve the overall visitor experience but also provide ways of increasing the revenue for both the organizers and the exhibitors at the events.

MWC 17 whitepaper Blog

Fira Barcelona and GSMA have been using indoor and outdoor location technologies at Mobile World Congress for the past few years and the 2017 event in Barcelona was no exception. Powered by MOCA, Pole Star and MapsPeople, visitors and exhibitors benefited from context-aware communications, a dynamic wayfinding solution, indoor location-based services, and recommendation system based on machine learning.