MOCA is attending the Next Web Conference

We are attending The Next Web!

We are pleased to announce our participation at one of the biggest tech and business event in the world, The Next Web Conference 2017 which will be held in Amsterdam on May 18th and May 19th.

After our exhibition at Mobile World Congress in Barcelona, we are heading to the Netherlands along with nine Catalan companies to showcase our solutions to the tech community. These companies were selected by ACCIO and span across several verticals, including Big Data, Artificial Intelligence, Virtual Reality, IoT, Music, eCommerce and AdTech.

MOCA Platform_The next web

MOCA brings Wi-Fi based proximity campaigns for Android devices

Today, we are happy to announce that MOCA supports Wi-Fi triggered mobile proximity campaigns for Android users. Three of the most popular location-based technologies: geofencing, Bluetooth beacons, and now Wi-Fi are available on MOCA platform. Wi-Fi access points can be used to trigger proximity notifications. This means that businesses can communicate with their mobile audience using their existing Wi-Fi infrastructure. To start with, let’s understand how it works.

Introducing MOCA Showcase App for proximity marketing campaigns

We are back with more exciting updates! We received a lot of questions about how beacons and geofencing work in a real-world scenario and how MOCA platform can be used to trigger location-based marketing communications. So, we built MOCA Showcase apps to experience a proximity campaign first-hand, before investing your time and money in a pilot project.

The bundle of apps is available for free in the App Store and Google Play Store for iOS and Android devices. It helps marketers to understand how to apply beacons and geofencing to create brand awareness, drive visits or engage consumers.

1. MOCA Showcase App for iOS and Android

We designed a customer journey that emulates the different stages or moments in a buying process for a retail store, a shopping mall, and an airport. Each stage has a mobile user profile that is associated a specific campaign using MOCA Platform.

MOCA Showcase for Retail

MOCA Showcase for Retail   Customer Journey.PNG

MWC 2017 leverage MOCA and Pole Star cutting-edge Mobile Engagement and Indoor Location technology

For 3rd year MOCA and Pole Star were selected by Fira Barcelona to provide location-based services for the GSMA Mobile World Congress 2017.

Pole Star’s technology integrated with MOCA’s solution powers the GSMA official mobile app and website and delivers added value for visitors, exhibitors and organizers alike by providing hands-on context-aware communications, dynamic wayfinding service, indoor location-based services, and recommendation system based on machine learning. A network of 750  BLE beacons, provided by Pole Star, were deployed both in the venue as well as in the city and more than 50 million data points will be analyzed by MOCA platform during the event.