3 Music Festivals that use Proximity Marketing to create amazing experiences

As the summer season arrives many music events show up taking advantage of the good weather. Only in Europe, there are 177 music festivals. The number could seem low but we are talking about between 20,000 to 200,000 attendees per event. For example, Sonar Festival received 115,000 attendees last year but it was surpassed by Primavera Sound who got an incredible number, 185,000 attendees!

With these figures in mind, we see a huge opportunity for the use of location-based services. Some of the inconveniences that attendees need to overcome in music festivals are many. For instance, getting lost inside the event, long queues at main entrances, missing information about stages location, artists, food, transportation, etc. All of these can be now avoided thanks to mobile and location technology.

Through beacons and geofences, music events can trigger notifications when attendees pass by sponsorship booths or near certain stages or artists. It’s a great way to deliver exclusive content and keep your attendees informed about event alerts.

music festivals

How to Enrich and Personalize the Experience of Museum visitors with Location-based Marketing

Knowing the changes that are to come, art galleries and museums have embraced new mobile technologies to extend audience reach and provide potential new revenue channels. Turning their rooms into an interactive experience that meet the expectations of museums visitors. The time of the touristic map and the audio guide have been left behind and, at present, museums offer a wide variety of location-based services to enrich and personalize the experience of the visitors.

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Transforming the Shopping Mall Experience by leveraging mobile and location technology

Traditionally, when someone speaks about a ‘shopping mall’, people tend to imagine a complex of stores representing merchandisers with interconnecting walkways that enable customers to walk from one shop to another. Now, when consumers visit shopping malls, they are looking for experiences that go well beyond traditional shopping. To survive in a digital age, malls will need to reinvent themselves and leverage mobile and location technology.

Shopping mall

Why do organizers need to use location-based marketing to make the most out of events?

Music events and international conferences are rapidly adopting location-based marketing as a natural strategy to organizers who already have an app. With location-based services, event organizers can avoid queues, long wait times, printed papers and lack of information to attendees in order to improve their experience at events. It has proven to be an effective tool for retailers, but can be an indispensable mobile marketing strategy for events as well.