How to take advantage of Location-based Marketing at large-scale Events: MWC 2017 Case Study

Events are rapidly adopting location-based marketing as a natural strategy to organizers who already have an app. With location-based services, event organizers can avoid queues, long wait times, printed papers and lack of information to attendees in order to improve their experience at events. It has proven to be an effective tool because it is personalized, it reaches the audience timely, and it is very targeted. Mobile location-based marketing has the ability to not only improve the overall visitor experience but also provide ways of increasing the revenue for both the organizers and the exhibitors at the events.

MWC 17 whitepaper Blog

Fira Barcelona and GSMA have been using indoor and outdoor location technologies at Mobile World Congress for the past few years and the 2017 event in Barcelona was no exception. Powered by MOCA, Pole Star and MapsPeople, visitors and exhibitors benefited from context-aware communications, a dynamic wayfinding solution, indoor location-based services, and recommendation system based on machine learning.

MOCA brings Indoor Proximity Analytics for Venues

As a Big Data Location Marketing Platform, we’re constantly improving our analytics features and dashboards. Today, we’re glad to announce Indoor Proximity Analytics for Venue owners such as shopping malls, airports, museums, and stadiums.

This feature is included by default on MOCA Digital Venue product, which also includes beacon management ( Wi-Fi beacon and BLE beacon) and campaigns, real-time audience targeting, floor plan management, and much more. Do you want to learn more about this product? please contact us here.

As a mobile marketer you need to make a lot of decisions, the indoor proximity analytics tool will provide you the intelligence you need to make data-driven decisions and drive conversions.

5 reasons you should use location marketing to increase mobile conversions

Some experts have said that the location-based service market would reach $4 billion by 2018, and while this certainly seems to be well on its way to being accurate, it is important for mobile marketers to understand why location-based marketing is going to be the cornerstone for all their future campaigns.

Mobile location-based marketing has the ability to not only improve the overall customer experience but also provide ways of increasing the revenue for companies opening up new ways of monetization. This post examines five reasons why businesses should implement location marketing in their mobile strategy in order to succeed in the market.

location marketing

MOCA launches Indoor Mobility Flows for Venues

During last weeks, we have been announcing several new features aiming to improve your productivity with MOCA platform. Now, we are glad to announce one of the most advanced features in the location space: Indoor Mobility Flows for venue owners such as malls or airports.

MOCA location intelligence platform provides a new way of investigating your data. Not only can you view the amount of visitors to an area, now you can see how they got there and where they went afterwards. To start with, let’s see how it works and what is it for.

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