How retailers can use proximity marketing tools to boost sales

Technology is changing the world faster than society imagines. In the last 10 years, the number of consumers using mobile apps has grown exponentially. A report from comScore reveals that from 2007 to 2015 mobile users had quadrupled from nearly 150 million to 4 billion around the world.

If game apps were at first the most popular between Internet users, recent researches reveal that retail apps have been gaining ground lately. According to Apadmi, consumer and enterprise mobile app development, 85% of smartphone users in the UK use retail apps, a trend that is becoming popular all over the world.

Mobile commerce is growing so quickly due to the comfort that users feel with purchasing online. For example, it was proven that 63% of all online retail visits in the 2015 holiday season were made from an electronic device. Furthermore, in Spain, the percentage of mobile transactions in eCommerce has grown 15% over the previous year. It’s clear that technology is changing not only society, but also the way stores do marketing and make profits.

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Building Smart Cities through Proximity Beacon and Geolocation Technology

As world urbanization continues to grow – the total population expected to double by 2050, major cities have become a magnet for talent and a driver of economic growth. While this opens up significant opportunities, it also creates many challenges to be addressed including unemployment and crime demand solution, the need for energy efficiency is becoming urgent, increasing population puts higher pressure on the urban infrastructure and public authorities need to do more with less permanently. As a consequence, urban areas transform into smart cities.

The mission of a smart city is to integrate information and communication technologies (ICT) into the urban infrastructures to be able to improve the efficiency of key fields such as government services, transport, traffic management, energy, health care, water and waste in order to create a safer, more sustainable and better connected city.

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Solutia Intelligence and MOCA Partner to Make Cities Smarter through Beacons and Machine Learning Technology

We are very glad to announce our partnership with Solutia Intelligence, a leader in the development of technology solutions for companies and public entities. Through this agreement, our customers will be able to interact and communicate with citizens, engage local businesses and connect departmentsThe integrated solution for smart cities provide services such as Big Data Analytics, IoT sensor Management, Multi-Channel Communication, Traceability and Connectivity. Continue reading…

Creating an Irresistible Mobile Travel Experience with Proximity Marketing

As travelers are leading the way in a multichannel, multi-device environment, new ways of influencing the online travel shopper are emerging. Improved user experience, mobile, merchandising, user-generated content, post-purchase services and more could be the next key loyalty drivers that matter most to online shoppers.

Online travel agencies can harness proximity technology to enable travelers to book hotels, rental vehicles, tickets for trains, airlines, buses and theaters; and even dinner reservations.

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Understanding the traveller journey: Proximity Marketing for Airports

The mobile technology is reshaping the traveller journey and the vast majority of airports are planning to invest in mobile services to ensure a better travel experience. According to SITA’s latest report The Future is Connected, over 90% of passengers expressed interest in using new mobile services such as flight updates, bag collection updates, scanning their mobile phone for access, using their phone for ID, airport maps and wayfinding assistance.

Airports have been a fountain of opportunities for marketers since the very beginning. Passengers are practically the definition of a captive audience. Vacations make people feel more relaxed and comfortable with spending their money in duty-free shops, airport lounges, cafes and other retail shops. Airport businesses have the unique opportunity to offer some promising deals while passengers are nearby.

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