Today, more and more Shopping malls owners and managers have moved into the mobile space. Being aware of the benefits of mobile marketing, they have developed their own mobile apps in order to fulfill visitor experience while shopping. Moreover, by adding location technology to the mobile app, the shopping mall can increase engagement with visitors in a relevant and contextualized manner.
Shopping malls can deliver personalized messages based on a user’s location to points of interest, offline-online behavior, and profile. They can send location-aware messages to notify visitors about new stores, offers available, events, and the latest movies at the cinema. Location-aware mobile apps can also help visitors locate specific stores, restaurants, and services in the mall.
Here are 3 ways location-based services can be used to increase the shopping mall’s profit margins:
USE CASE 1: OUT-SITE ENGAGEMENT
Mall traffic is dwindling across the world, and thousands of stores are closing as consumers spend more at Amazon.com. Location marketing services can be used to lead and direct the shopping mall app visitors while increasing brand awareness.
Examples of campaign actions:
- Reach visitors in the surrounding areas and attract them to your shopping mall.
- Announce new stores, restaurants, special events, etc
- Retarget visitors who have already engaged with your campaigns or visited the mall to re-engage them with incentives.