Using Geolocation to Predict Urban Mobility Patterns

The increasing ubiquity of mobile devices use has opened up new avenues in the study of human mobility. To face the mobility challenge will require coordinated actions from the private and public sectors. Technological advances, the massive use of apps and the application of Big Data techniques and technologies and business model innovation will be needed to realize productivity improvements while creating more sustainable environments in our cities. In a recent study, MOCA’s scientific team has discovered, for one hand, that urban mobility patterns can be predicted using geolocation data from mobile devices and for the other, that mobility patterns follow Zipf’s mysterious law.

This research comes up from the project BD2K (Big Data to Knowledge) funded by the CDTI and European Union funds, which has developed the basis of MOCA’s Machine Learning algorithms.

MOCA Urban Mobility Patterns

Building Smart Cities through Proximity Beacon and Geolocation Technology

As world urbanization continues to grow – the total population expected to double by 2050, major cities have become a magnet for talent and a driver of economic growth. While this opens up significant opportunities, it also creates many challenges to be addressed including unemployment and crime demand solution, the need for energy efficiency is becoming urgent, increasing population puts higher pressure on the urban infrastructure and public authorities need to do more with less permanently. As a consequence, urban areas transform into smart cities.

The mission of a smart city is to integrate information and communication technologies (ICT) into the urban infrastructures to be able to improve the efficiency of key fields such as government services, transport, traffic management, energy, health care, water and waste in order to create a safer, more sustainable and better connected city.

MOCA and Pole Star power MWC 2016 with the most advanced proximity marketing and geolocation solution

MWC 16 MOCA

MOCA and Pole Star, have been chosen once again by Fira Barcelona to be official providers for the GSMA Mobile World Congress 2016.

Pole Star’s technology integrated with the MOCA solution delivers added value for visitors, exhibitors and organizers alike, by providing incomparable geolocation and context-aware marketing services like never before.

This joint solution is based on 3 service levels which combine users’ geolocation with other data to expand the added value of contextualized messages. Thanks to this combined solution, visitors will be guided through the 240,000 m² of Fira Barcelona, receiving highly-personalized notifications based on proximity and will benefit from an intelligent Recommendation System aiming at enhancing networking efficiency. Using geofencing, the exhibitors will be able to interact with attendees and attract them to theirs booths. Finally, Indoor Location Analytics brings a powerful analysis tool to the event organizer, providing the necessary knowledge to understand the behavior and preferences of attendees.

How to use geofences and beacons to engage mobile users

Engage mobile users with location based services

Location-based marketing is the ultimate tool to engage mobile users.  Leveraging time and user location, it allows modern marketers to promote products and services and customers to receive personalized treatment based on their interests and needs. These include geo-fencing and beacons as key enabling mobile technologies. Through push notifications and promotional pop-up creativities, these services transform existing apps into highly engaging and useful tools that improve overall user experience and boost revenue.

You walk into your favorite store. As soon as walk through the door, your smartphone recognizes the place and suggests products and promotions you might be interested in. The sales manager greets you by name and discusses the product you researched earlier on your app and shows you some additional products you might like as well.