IoT for Marketing: The power of digitizing the physical world

In 2018, mobile phones are expected to be surpassed in numbers by IoT devices, according to Ericsson Report.  The Internet of Things (IoT) has received enormous attention during the past years. It has been called The Next Industrial Revolution because it has the potential to impact the way all businesses, governments, and consumers interact with the physical world.

By connecting the physical and digital worlds, the Internet of Things enables to expand the reach of information technology. The possibilities that come from the ability to monitor and control things in the physical world electronically are endless. In this blog post, we are going to understand how IoT technology can create real economic value and how it will impact the future of digital marketing.

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4 things developers need to know about iOS 11

Apple latest mobile operating system, iOS 11, is now live. With it, Apple shares its vision of what mobile devices should do for us in the upcoming next years. Let’s make a quick review of 4 things developers need to know about Apple’s software update:

CoreML

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Machine learning has been one of the greatest advances in the last years, and the main tool used for object recognition, speech to text, and many other tools that help us in our lives on a daily basis.

Although CoreML is not a Machine Learning framework, it allows to easily import existing models into your application. According to Apple “Core ML delivers blazingly fast performance with easy integration of machine learning models enabling you to build apps with intelligent new features using just a few lines of code.”

MOCA AI-based mobile engagement at Mobile World Congress Americas

The Mobile World Congress is the most important event in the mobile industry and it has been held in Barcelona during 12 years. The MWC17 edition surpassed the 108,000 mark for the first time in the event’s history, with nearly 101,000 attendees which means an increase of more than 7% over last year.

This year GSMA in partnership with CTIA introduced GSMA Mobile World Congress Americas,  the premier mobile industry event for the Americas. The event was hosted in San Francisco at the Moscone Center and took place from 12th-14th September. According to GSMA, more than 21,000 attendees from 110 countries and territories hosted the event and there were more than 1000 exhibiting companies showcasing the newest mobile technology, trends, and opportunities. Over 55% of Mobile World Congress Americas attendees held senior-level positions, including more than 2,400 CEOs, and 20% of all attendees were female.

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Source: MWC Event Highlights

Dynamic Heatmap for Indoor Location Analytics

Last month we launched Indoor Proximity Analytics that helps understanding users behavior using App and Bluetooth Beacons. Today, we are glad to announce Dynamic Heatmap for Indoor Location Analytics using Wi-Fi devices.

As a mobile marketer working for Shopping Malls, Smart Cities, Airports or other venue-based businesses, you need to make a lot of decisions depending on audience behavior. And on a daily basis, thousands or tens of thousands of visitors cross your venues. But how do you actually measure your footfall traffic? How do you rank the hottest areas and peak hours? And how do you get those insights easily?. To help you answer those questions in a click, we bring Dynamic Heatmaps. This feature is included in  MOCA Wi-Fi Analytics, a location intelligence product capable of analyzing visitors behavior in real-time from your existing Wi-Fi network. The product also includes other cool features such as audience analytics, indoor flow analytics, floor plan management, and more.

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How to transform the Banking experience using location technologies

With the disruption of smartphones, banks have been turned upside-down and today, they are the ones searching for clients, while users rarely visit traditional branches anymore. This means that, if Banks don’t act fast, they’ll keep losing relationships with customers. Consumers are increasingly looking for digital banking services provided by third-party tech firms. This is deteriorating the relationships between banks and their customers, and banks are losing out on branding and cross-selling opportunities.

But not all are bad news for banking, recent studies have revealed that almost 50% of customers react positively to location-based communications, which means that they are expecting faster and more personalized services. Mobile app marketing uses location technology to provide customers with the right digital content based on their proximity, behavior, and preferences through smartphones at the most relevant moment.

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