Discover 5 Mobile Enterprise Solutions: MOCA Partners Interview

In the last MWC18 edition we met with some of our Partner and Collaborators and we had the opportunity to interview Pole Star, Ogilvy, Proxera, SlashMobility, and Boira. We talked about who they are, why they decided to work with MOCA and the projects we have with some clients.

If you are interested in Mobile Enterprise Solutions and Retail technology, keep reading because you will discover amazing technologies and agencies. Let’s take a look at these 5 enterprise solutions and their business cases.

moca partners interview

7 tactics to Drive Visits to your Retail Fashion Store

In this modern, technologically advanced age, running a successful retail fashion store is in some ways easier and in other ways more difficult than ever before. The internet and smartphones have completely revolutionized the world of retail by changing the way most people shop. Statistics show that approximately 82 percent of people now conduct research online before making a purchase, which means that you’re missing out on a huge proportion of your potential customers if you’re not making the most of your online presence to ensure your fashion store stands out from the crowd.

Nonetheless, many customers still prefer to make their purchase in person, which means you still cannot overlook the importance of your actual brick-and-mortar store either. In this sense, it is all about using technology along with whatever means you can come up with to drive more customer traffic through your door. With this in mind, here are seven simple tips that can help you achieve this all-important goal.

  1. Focus on Curb Appeal

A stylish, well-designed storefront or window display can do wonders to help drive in walk-in traffic off the street. Although it may sound simple, you really cannot afford to not to focus on the style and design of your store’s exterior. After all, fashion is all about style, and people aren’t likely to take your store seriously if it doesn’t look the part. Adding little touches like a moveable sign gives your store a more personal feeling that can help you to connect with potential customers and hopefully pique their interest.

fashion retail store

MOCA launches Wi-Fi based Audience Analytics for Outdoor and Indoor Locations

Wi-Fi is the most versatile technology for modern audience analytics in venues. As a Big Data Location-based Marketing Platform, we’re constantly improving our analytics features and dashboards. Today, we’re glad to announce Wi-Fi based Audience Analytics for Indoor Locations such as shopping malls, airports, museums, and stadiums, and Outdoor Locations such as cities, villages, towns or countries.

This feature expands analytical capabilities of  MOCA Wi-Fi Analytics product, which also includes indoor mobility flow, outdoor heatmap, dynamic indoor heatmap (watch how your audience flows, minute by minute), floor plan management, and more. Do you want to learn more about this product? Please, contact us here.

Wifi Analytics

The Top 10 Articles About Location and Proximity Marketing of 2017

Although it’s not quite over yet, 2017 has been one of the best years for implementing location-based marketing projects. This year, we saw how location-based technologies are being used in different industry verticals such as Smart Cities, International Conferences, Shopping malls, and how large-scale deployments have been increased. Read on to find out if your favorite post made the Top 10 list…

location marketing_recap