MOCA launches Indoor Mobility Flows for Venues

During last weeks, we have been announcing several new features aiming to improve your productivity with MOCA platform. Now, we are glad to announce one of the most advanced features in the location space: Indoor Mobility Flows for venue owners such as malls or airports.

MOCA location intelligence platform provides a new way of investigating your data. Not only can you view the amount of visitors to an area, now you can see how they got there and where they went afterwards. To start with, let’s see how it works and what is it for.

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Using Geolocation to Predict Urban Mobility Patterns

The increasing ubiquity of mobile devices use has opened up new avenues in the study of human mobility. To face the mobility challenge will require coordinated actions from the private and public sectors. Technological advances, the massive use of apps and the application of Big Data techniques and technologies and business model innovation will be needed to realize productivity improvements while creating more sustainable environments in our cities. In a recent study, MOCA’s scientific team has discovered, for one hand, that urban mobility patterns can be predicted using geolocation data from mobile devices and for the other, that mobility patterns follow Zipf’s mysterious law.

This research comes up from the project BD2K (Big Data to Knowledge) funded by the CDTI and European Union funds, which has developed the basis of MOCA’s Machine Learning algorithms.

MOCA Urban Mobility Patterns

Building Smart Cities through Proximity Beacon and Geolocation Technology

As world urbanization continues to grow – the total population expected to double by 2050, major cities have become a magnet for talent and a driver of economic growth. While this opens up significant opportunities, it also creates many challenges to be addressed including unemployment and crime demand solution, the need for energy efficiency is becoming urgent, increasing population puts higher pressure on the urban infrastructure and public authorities need to do more with less permanently. As a consequence, urban areas transform into smart cities.

The mission of a smart city is to integrate information and communication technologies (ICT) into the urban infrastructures to be able to improve the efficiency of key fields such as government services, transport, traffic management, energy, health care, water and waste in order to create a safer, more sustainable and better connected city.