IoT for Marketing: The power of digitizing the physical world

In 2018, mobile phones are expected to be surpassed in numbers by IoT devices, according to Ericsson Report.  The Internet of Things (IoT) has received enormous attention during the past years. It has been called The Next Industrial Revolution because it has the potential to impact the way all businesses, governments, and consumers interact with the physical world.

By connecting the physical and digital worlds, the Internet of Things enables to expand the reach of information technology. The possibilities that come from the ability to monitor and control things in the physical world electronically are endless. In this blog post, we are going to understand how IoT technology can create real economic value and how it will impact the future of digital marketing.

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Solutia Intelligence and MOCA Partner to Make Cities Smarter through Beacons and Machine Learning Technology

We are very glad to announce our partnership with Solutia Intelligence, a leader in the development of technology solutions for companies and public entities. Through this agreement, our customers will be able to interact and communicate with citizens, engage local businesses and connect departmentsThe integrated solution for smart cities provide services such as Big Data Analytics, IoT sensor Management, Multi-Channel Communication, Traceability and Connectivity.

Apple removes the headphone jack, what does it mean for Beacon and Bluetooth technology?

Wireless technology is literally all around us. In a corporate setting, there are Wi-Fi signals, fast 4G access points on smartphone and Bluetooth running in everything from tiny sensors to security terminals in the front entryway.

When the iPhone 7 was announced, the one fact that seemed to capture everyone’s attention was the absence of a headphone jack. These jacks, which have been present on smartphones since their inception, have been considered by many designers to be vital and integral to the proper function of the phone.

Eurecat Mobile Forum: Shared payments and cars controlled with your mind

How powerful is your brain?

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The attendees of Eurecat Mobile Forum were astonished when they saw  Richard Hebert , CEO of Little Miracles ,  presenting what they call ‘Neuroscalextric’ .

This startup had developed  a system to control  a Scalexctric car using the brain waves.

Despite its application in games industry, their work can also be applied in other fields such as neuromarketing.

Smart City Expo (SCEWC)

Barcelona has become one of the most innovative citiesscewc15

Over the past few  years, Barcelona has been one of the most innovative cities  in the world and it is committed to being a smart city. That’s one of the reasons why Barcelona has been hosting the Smart City Expo since 2011.