Barcelona, October 1, 2015. – Innoquant, a Big Data and Analytics software company founded in Barcelona in 2010, announces today the official launch of MOCA; the most advanced proximity marketing platform available.
MOCA allows firms to reach their customers with personalized notifications at the right time and place. The platform gathers information from mobile devices through sensors and apps to develop effective proximity marketing campaigns and customer segmentation. Some of this information is interests, geo-fencing, behavior and data analysis.