MOCA launches Wi-Fi based Audience Analytics for Outdoor and Indoor Locations

Wi-Fi is the most versatile technology for modern audience analytics in venues. As a Big Data Location-based Marketing Platform, we’re constantly improving our analytics features and dashboards. Today, we’re glad to announce Wi-Fi based Audience Analytics for Indoor Locations such as shopping malls, airports, museums, and stadiums, and Outdoor Locations such as cities, villages, towns or countries.

This feature expands analytical capabilities of  MOCA Wi-Fi Analytics product, which also includes indoor mobility flow, outdoor heatmap, dynamic indoor heatmap (watch how your audience flows, minute by minute), floor plan management, and more. Do you want to learn more about this product? Please, contact us here.

Wifi Analytics

Moca Platform at the South Summit


               Our CEO María Fernanda González at MOCA’s stand at South Summit

From 7th to 9th of October Madrid hosted the South Summit, an event that gathered the most innovative startups from Europe and LATAM.

One of the most interesting activity was The Next Big Thing . It was a pitching round were participated 100 startups selected from among 1,800 participants.

The startups had to impress the attendees during a 3-minutes pitch in order to access to the final pitching round. 

Innoquant launches MOCA, mobile location-based marketing platform


Barcelona, October 1,  2015. – Innoquant, a Big Data and Analytics software company founded in Barcelona in 2010, announces today the official launch of MOCA; the most advanced proximity marketing platform available.

MOCA allows firms to reach their customers with personalized notifications at the right time and place. The platform gathers information from mobile devices through sensors and apps to develop effective proximity marketing campaigns and customer segmentation. Some of this information is interests, geo-fencing, behavior and data analysis.