Proximity Marketing Use Cases: A Recap

Although it’s not quite over yet, 2016 has been one of the best years for the proximity marketing industry and we believe 2017 will be amazing for all of us!

In 2014 and 2015 we saw how brands and retailers hold discussions about beacon’s adoption and how few companies run out beacon pilot projects who addressed the first challenges of beacon’s implementation and deployment. This year, we saw how location-based technologies are being used in different industry verticals, and how large-scale deployments have been increased.

Today proximity marketing is becoming a top priority for global marketers. Let’s see a recap of some successful proximity uses cases…

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Location-based technology for airlines – transforming the passenger experience

Airlines are continually striving to deliver a seamless passenger experience. All of us that travel, whether it is for business or leisure, look forward to a day when we enjoy the journey almost as much as the time at our destination.

Today’s global passengers carry a smartphone when they fly. The growth of personal mobile technology is ushering in a new era of passenger-centric services. As this technology is reshaping the traveler journey, the vast majority of airlines plan to invest in location-based services over the next 3 years.

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MOCA turns Benidorm into a smart city through beacon technology

According to the Q2 2016 Proxbook report, there are more than 8 million proximity sensors deployed globally and the majority of these sensors (6 million) are beacons. The proximity and location-based industry continue to be very attractive to investors now that $220.7 million has been spent on different projects to date in 2016.

Proximity sensors are being used in different industries, from retail to shopping malls, events, airports, stadiums and the hospitality and tourism sectors, among others. These sensors have the capacity to play an important role in the future of the travel industry. As we know by now, more travellers seek experiences during their journey and hotels, airlines, airports and tourist places have the opportunity to embrace location-based technologies for enhancing the traveller experience.

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Top 5 Myths about Bluetooth Beacons

No matter how closely you follow marketing articles and news, location-based marketing and its applications usually bring lots of not-so-clear technical concepts and open questions. Things get even more confusing when we talk about beacons. Read on, to discover the most common myths about this exciting technology.

Myth º1:  Beacons send messages and offers

Contrary to popular belief, beacons do not deliver messages, offers or any content at all. A beacon is a BLE (Bluetooth Low Energy) hardware device that broadcasts a signal that smartphone can listen when users opt-in within a specific mobile app. When the smartphone enters a beacon range (usually up to tens of meters), it wakes up and notifies the listening app. Think of it like the beacon simply broadcasting, “I’m beacon 17” over and over again.

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How to use geofences and beacons to engage mobile users

Engage mobile users with location based services

Location-based marketing is the ultimate tool to engage mobile users.  Leveraging time and user location, it allows modern marketers to promote products and services and customers to receive personalized treatment based on their interests and needs. These include geo-fencing and beacons as key enabling mobile technologies. Through push notifications and promotional pop-up creativities, these services transform existing apps into highly engaging and useful tools that improve overall user experience and boost revenue.

You walk into your favorite store. As soon as walk through the door, your smartphone recognizes the place and suggests products and promotions you might be interested in. The sales manager greets you by name and discusses the product you researched earlier on your app and shows you some additional products you might like as well.

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