Solutia Intelligence and MOCA Partner to Make Cities Smarter through Beacons and Machine Learning Technology

We are very glad to announce our partnership with Solutia Intelligence, a leader in the development of technology solutions for companies and public entities. Through this agreement, our customers will be able to interact and communicate with citizens, engage local businesses and connect departmentsThe integrated solution for smart cities provide services such as Big Data Analytics, IoT sensor Management, Multi-Channel Communication, Traceability and Connectivity.

Apple removes the headphone jack, what does it mean for Beacon and Bluetooth technology?

Wireless technology is literally all around us. In a corporate setting, there are Wi-Fi signals, fast 4G access points on smartphone and Bluetooth running in everything from tiny sensors to security terminals in the front entryway.

When the iPhone 7 was announced, the one fact that seemed to capture everyone’s attention was the absence of a headphone jack. These jacks, which have been present on smartphones since their inception, have been considered by many designers to be vital and integral to the proper function of the phone.

Top 5 Myths about Bluetooth Beacons

No matter how closely you follow marketing articles and news, location-based marketing and its applications usually bring lots of not-so-clear technical concepts and open questions. Things get even more confusing when we talk about beacons. Read on, to discover the most common myths about this exciting technology.

Myth º1:  Beacons send messages and offers

Contrary to popular belief, beacons do not deliver messages, offers or any content at all. A beacon is a BLE (Bluetooth Low Energy) hardware device that broadcasts a signal that smartphone can listen when users opt-in within a specific mobile app. When the smartphone enters a beacon range (usually up to tens of meters), it wakes up and notifies the listening app. Think of it like the beacon simply broadcasting, “I’m beacon 17” over and over again.

Understanding Proximity Marketing

Dating back to the concept of the “Four P’s of Marketing,” using Product, Price, Promotion and Placement as the primary pillars of marketing, there is one more “P” – “Proximity”-  that we consider is a must have in today’s marketing strategy, as it represents the final connection between brands and consumers.

What is proximity marketing?

Proximity marketing is an action or bundle of actions that use location technologies to communicate and connect with customers via their portable devices. These actions could be any kind of content (text, video, HTML, passbook, etc) and will be trigger with specific location conditions. At events, for instance, attendees could receive a message to collect their digital badges at specific entrances.

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