Why do organizers need to use location-based marketing to make the most out of events?

Music events and international conferences are rapidly adopting location-based marketing as a natural strategy to organizers who already have an app. With location-based services, event organizers can avoid queues, long wait times, printed papers and lack of information to attendees in order to improve their experience at events. It has proven to be an effective tool for retailers, but can be an indispensable mobile marketing strategy for events as well.

How sports teams can take advantage of proximity marketing to boost sales and enhance the fan experience

According to the Proxbook Report, proximity technology is most successful in engaging attendees at sporting events in the US, but it’s not surprising when you know that sports teams are missing out $1 billion a year in unsold tickets alone. So, if everyone brings their mobile phone to sports venues why not use location-based campaigns to promote merchandise or food sales during live games? Leveraging proximity technology sports organizations can reclaim some of that money while enhancing the fan experience.

Sports teams

Building Smart Cities through Proximity Beacon and Geolocation Technology

As world urbanization continues to grow – the total population expected to double by 2050, major cities have become a magnet for talent and a driver of economic growth. While this opens up significant opportunities, it also creates many challenges to be addressed including unemployment and crime demand solution, the need for energy efficiency is becoming urgent, increasing population puts higher pressure on the urban infrastructure and public authorities need to do more with less permanently. As a consequence, urban areas transform into smart cities.

The mission of a smart city is to integrate information and communication technologies (ICT) into the urban infrastructures to be able to improve the efficiency of key fields such as government services, transport, traffic management, energy, health care, water and waste in order to create a safer, more sustainable and better connected city.

Solutia Intelligence and MOCA Partner to Make Cities Smarter through Beacons and Machine Learning Technology

We are very glad to announce our partnership with Solutia Intelligence, a leader in the development of technology solutions for companies and public entities. Through this agreement, our customers will be able to interact and communicate with citizens, engage local businesses and connect departmentsThe integrated solution for smart cities provide services such as Big Data Analytics, IoT sensor Management, Multi-Channel Communication, Traceability and Connectivity.

Apple removes the headphone jack, what does it mean for Beacon and Bluetooth technology?

Wireless technology is literally all around us. In a corporate setting, there are Wi-Fi signals, fast 4G access points on smartphone and Bluetooth running in everything from tiny sensors to security terminals in the front entryway.

When the iPhone 7 was announced, the one fact that seemed to capture everyone’s attention was the absence of a headphone jack. These jacks, which have been present on smartphones since their inception, have been considered by many designers to be vital and integral to the proper function of the phone.