MOCA and Pole Star power MWC 2016 with the most advanced proximity marketing and geolocation solution

MWC 16 MOCA

MOCA and Pole Star, have been chosen once again by Fira Barcelona to be official providers for the GSMA Mobile World Congress 2016.

Pole Star’s technology integrated with the MOCA solution delivers added value for visitors, exhibitors and organizers alike, by providing incomparable geolocation and context-aware marketing services like never before.

This joint solution is based on 3 service levels which combine users’ geolocation with other data to expand the added value of contextualized messages. Thanks to this combined solution, visitors will be guided through the 240,000 m² of Fira Barcelona, receiving highly-personalized notifications based on proximity and will benefit from an intelligent Recommendation System aiming at enhancing networking efficiency. Using geofencing, the exhibitors will be able to interact with attendees and attract them to theirs booths. Finally, Indoor Location Analytics brings a powerful analysis tool to the event organizer, providing the necessary knowledge to understand the behavior and preferences of attendees.

MOCA, HiMedia and 014 Media have joined to offer multi-brand retailers hyper-targeted mobile advertising using beacons

Mobile Advertising Overview

Revenue from mobile advertising accounted for 30% of total ad spend in the first half of 2015, according to the IAB, and it’s on track to account for more than one-third in the second half of the year. But according to BI Intelligence report, despite this growth, mobile ad spend still lags behind mobile time spent by consumers, indicating that marketers are still toeing the mobile marketing waters.

Putting these landmark figures in context and taking advantage of their capabilities, MOCA Platform, HiMedia Group and 014 Media have joined together to provide the first integrated mobile advertising solution with beacons in Spain, allowing brands and retailers to connect with mobile users in the physical world.

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Tech Crunch Disrupt London: Innovative Apps, Machine Learning and sir Alex Ferguson

Every startup dreams of appearing on Tech Crunch posts and participating in their events. One of these events is Tech Crunch Disrupt London (7-8 December).

It’s a great opportunity to meet potential investors, partners and customers and it’s widely followed by entrepreneurs from all over the world.

People may think it’s just focused on young tech entrepreneurs who have developed an app. But people from all kind of industries  participate. For instance, one of the featured speakers was sir Alex Ferguson, former Manchester United manager. It was a really interesting keynote presentation about how to manage leadership and how to manage teamwork.

Several speakers of Tech Crunch Disrupt highlighted that startups may be created anywhere, i.e. ,  you don’t need to live in the US to start a profitable startup. In that sense Andy McLoughlin,  venture partner with SoftTech VC, pointed out:

“You should be where your customers are. You needn’t  be in Silicon Valley to succeed .”

Smart City Expo (SCEWC)

Barcelona has become one of the most innovative citiesscewc15

Over the past few  years, Barcelona has been one of the most innovative cities  in the world and it is committed to being a smart city. That’s one of the reasons why Barcelona has been hosting the Smart City Expo since 2011.

Event Tech Live (ETL15)

Event Tech Live is Europe’s only show dedicated to event technology

Event Tech Live (ETL15)  was held on 11th November in London .

Most of the featured speakers were experienced people from the IT industry. Moreover, there were also startups and Venture Capital firms .

The main goal of ETL15 was to present innovative ways technology can improve all kinds of events. One of the speakers pointed out:

“Our mandate is not to bring tech to events but to make events better”

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