Customer engagement is a top priority for marketers this year. While brand awareness is a longstanding marketing objective that implies one-way communication, business-to-consumer is focused on a two-way directional channel, indicating the rising importance of more personal relationships with the end user.
The trend toward personalization increases everyday and answers questions like what, when, where, who and how; it has never been more important. Today location-based technologies open up new possibilities to companies focused on a customer-centric strategy. We’re glad to announce the launch of MOCA Partner Program that will enable digital agencies, app developers, system integrators, marketing technology firms, hardware and solution providers to deliver next-generation, context-aware mobile engagement solutions.