What Will Change in Location Marketing with iOS 11 Update

Location-based technologies and location services are widely used today for daily activities from social networking to finding a nearby restaurant or picking someone up from the airport. Knowing where their customers are located can help businesses identify where they need to provide service. As the smartphone user base grows, companies need to expand their audience through mobile apps. One problem is that not all developers ask for mobile permissions properly.

“Too often apps ask for location consent on first open without explaining clearly what it will be used for,” said mobile strategy adviser Steve Ricketts. This can hurt multiple businesses as users begin to turn down location permission prompts almost habitually.  This year, Apple announced some significant changes in iOS 11 that can increase user opt-in; namely, iPhone users are granted more selections and transparency in giving away their location, thus reinforcing their confidence in location services.

Location services

Introducing MOCA Showcase App for proximity marketing campaigns

We are back with more exciting updates! We received a lot of questions about how beacons and geofencing work in a real-world scenario and how MOCA platform can be used to trigger location-based marketing communications. So, we built MOCA Showcase apps to experience a proximity campaign first-hand, before investing your time and money in a pilot project.

The bundle of apps is available for free in the App Store and Google Play Store for iOS and Android devices. It helps marketers to understand how to apply beacons and geofencing to create brand awareness, drive visits or engage consumers.

1. MOCA Showcase App for iOS and Android

We designed a customer journey that emulates the different stages or moments in a buying process for a retail store, a shopping mall, and an airport. Each stage has a mobile user profile that is associated a specific campaign using MOCA Platform.

MOCA Showcase for Retail

MOCA Showcase for Retail   Customer Journey.PNG

Apple removes the headphone jack, what does it mean for Beacon and Bluetooth technology?

Wireless technology is literally all around us. In a corporate setting, there are Wi-Fi signals, fast 4G access points on smartphone and Bluetooth running in everything from tiny sensors to security terminals in the front entryway.

When the iPhone 7 was announced, the one fact that seemed to capture everyone’s attention was the absence of a headphone jack. These jacks, which have been present on smartphones since their inception, have been considered by many designers to be vital and integral to the proper function of the phone.

#WWDC14, Bluetooth technologies gain relevance in both OS X Yosemite and iOS 8

BannerBluetoothiOS8

After a more in-depth analysis of the iOS 8 and OS X Yosemite new features shown last monday during the WWDC14 conference, we have noticed there is a common denominator in several of their new technologies. Here we go:

AirPlay to AppleTV

Apple introduced with iOS 7 a pretty useful feature for iPhone users that allows them to setup an AppleTV using iPhone settings with only a touch (no actual touch is required). This works by using the bluetooth signals for detecting the approximate distance from one to the other, so they can exchange the necessary information for the setup.
Apple extends this functionality even further in iOS 8 by using the combination of “bluetooth signals for discovering, Wi-Fi ad-hoc network (p2p) to transmit data”, providing iOS devices with the ability to transmit over AirPlay without the need of being under the same Wi-Fi network.