Introducing MOCA Showcase App for proximity marketing campaigns

We are back with more exciting updates! We received a lot of questions about how beacons and geofencing work in a real-world scenario and how MOCA platform can be used to trigger location-based marketing communications. So, we built MOCA Showcase apps to experience a proximity campaign first-hand, before investing your time and money in a pilot project.

The bundle of apps is available for free in the App Store and Google Play Store for iOS and Android devices. It helps marketers to understand how to apply beacons and geofencing to create brand awareness, drive visits or engage consumers.

1. MOCA Showcase App for iOS and Android

We designed a customer journey that emulates the different stages or moments in a buying process for a retail store, a shopping mall, and an airport. Each stage has a mobile user profile that is associated a specific campaign using MOCA Platform.

MOCA Showcase for Retail

MOCA Showcase for Retail   Customer Journey.PNG

Apple iBeacon vs Google Eddystone

Google Eddystone

Good news

Eddystone has arrived to boost the proximity market and paves the way for a world full of context-aware applications. Google has addressed all the flaws detected by the community in the Apple iBeacon specification, meaning that even more companies and developers are going to create useful products using all the expertise that has been gathered over the last two years.

Differences

These are the key features that Eddystone brings:

Bringing iBeacon support to Android

Beacons weren't born with Apple iBeacon

All the Beacon BLE phenomenon exploted since Apple introduced the iBeacon support on iOS 7. However, all the Bluetooth Low Energy technology and the possibility of creating stand-alone devices emmiting its own ID 24/7, were available before the iBeacon support on iOS. Most modern Android Phones have the necessary hardware and software to detect BLE Beacons, however Android does not provide developers the tools to facilitate the work in order to create an App that does not drain the battery (except in the not-yet-released Android L), like iOS does.

The Google solution

Google is aware of the need to provide a native support for Beacon scanning and discovery, so they have dramatically improved Bluetooth Low Energy beacon detection on the latest iteration of the Android Operating System (Android L). This version of the OS will allow developers to rely on the OS the beacon detection , like iOS does. However, Android will provide more flexibility to developers regarding the kind of beacons detected. The main problem about going with Google solution is that it will be available only for the L version of Android. A version that has not been released yet and due to the nature of this operating system, its market share will not be relevant until a year from now, taking into account the adoption rate of the latest released version (KitKat).