No matter how closely you follow marketing articles and news, location-based marketing and its applications usually bring lots of not-so-clear technical concepts and open questions. Things get even more confusing when we talk about beacons. Read on, to discover the most common myths about this exciting technology.
Myth º1: Beacons send messages and offers
Contrary to popular belief, beacons do not deliver messages, offers or any content at all. A beacon is a BLE (Bluetooth Low Energy) hardware device that broadcasts a signal that smartphone can listen when users opt-in within a specific mobile app. When the smartphone enters a beacon range (usually up to tens of meters), it wakes up and notifies the listening app. Think of it like the beacon simply broadcasting, “I’m beacon 17” over and over again.