Maria Fernanda, a quantum physics Ph.D. and CEO of MOCA Platform, explain us in a simple way how companies can extract business value using big data in order to increase revenue and maximize profitability.
Can we predict our website traffic?
In our last post we introduced John, the owner of an online travel agency who invested in data analysis and hired a new salesperson for his London store. After a year, he got a 20% increase in sales due to the decisions he made as a result of his data analysis.
Now, John wants to perform a new data study to continue being innovative in that area.
The analyst requests new data from John and is able to then show him the information in a different way.