Announcing MOCA Partner Program: Location-based technologies for a customer-centric strategy

Customer engagement is a top priority for marketers this year. While brand awareness is a longstanding marketing objective that implies one-way communication, business-to-consumer is focused on a two-way directional channel, indicating the rising importance of more personal relationships with the end user.

The trend toward personalization increases everyday and answers questions like what, when, where, who and how; it has never been more important. Today location-based technologies open up new possibilities to companies focused on a customer-centric strategy. We’re glad to announce the launch of MOCA Partner Program that will enable digital agencies, app developers, system integrators, marketing technology firms, hardware and solution providers to deliver next-generation, context-aware mobile engagement solutions.

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MOCA and Pole Star power MWC 2016 with the most advanced proximity marketing and geolocation solution

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MOCA and Pole Star, have been chosen once again by Fira Barcelona to be official providers for the GSMA Mobile World Congress 2016.

Pole Star’s technology integrated with the MOCA solution delivers added value for visitors, exhibitors and organizers alike, by providing incomparable geolocation and context-aware marketing services like never before.

This joint solution is based on 3 service levels which combine users’ geolocation with other data to expand the added value of contextualized messages. Thanks to this combined solution, visitors will be guided through the 240,000 m² of Fira Barcelona, receiving highly-personalized notifications based on proximity and will benefit from an intelligent Recommendation System aiming at enhancing networking efficiency. Using geofencing, the exhibitors will be able to interact with attendees and attract them to theirs booths. Finally, Indoor Location Analytics brings a powerful analysis tool to the event organizer, providing the necessary knowledge to understand the behavior and preferences of attendees.

My experience at Retail’s Big Show 2016

The NRF Retail’s Big Show was an exciting event where retailers could observe and experiment all the new technologies for retail. Most technologies were focused on providing information about in-store shoppers’ behavior in order to better understand them and improve customer experience.

Wi-Fi analytics and 3D video analytics among others were the main technologies showcased at the event. In-store analytics, predictive analytics, big data and customer behavior were the most used words. But, are all these technologies being used in-stores today? Or it is only a marketing buzz to attract retailers?

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Predictive Analytics: website traffic

Maria Fernanda, a quantum physics Ph.D. and CEO of MOCA Platform, explain us in a simple way how companies can extract business value using big data in order to increase revenue and maximize profitability.

Can we predict our website traffic?

In our last post we introduced John, the owner of an online travel agency  who invested in data analysis and hired a new salesperson for his London store. After a year, he got a 20% increase in sales due to the decisions he made as a result of his data analysis.

Now, John wants to perform a new data study to continue being innovative in that area.

The analyst requests new data from John and is able to then show him the information in a different way.

Why Big Data Analytics is important for your business?

Maria Fernanda, a quantum physics Ph.D. and CEO of MOCA Platform, explain us in a simple way how companies can extract business value using big data in order to increase revenue and maximize profitability.

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From data to value

John owns a new online travel agency called Travel.com. It offers 3 travel packages to exotic destinations: a safari in Africa, a trip to the Galapagos Islands and a trip to Hawaii with scuba diving training included. Travel.com has been in the market for 2 years and it has been really successful. The website gets 800 visits per day on average and it sells about 80 travel packages per week. The average package price is about €1200 so the sales of the last year were about €4.5M.