How retailers can use proximity marketing tools to boost sales

Technology is changing the world faster than society imagines. In the last 10 years, the number of consumers using mobile apps has grown exponentially. A report from comScore reveals that from 2007 to 2015 mobile users had quadrupled from nearly 150 million to 4 billion around the world.

If game apps were at first the most popular between Internet users, recent researches reveal that retail apps have been gaining ground lately. According to Apadmi, consumer and enterprise mobile app development, 85% of smartphone users in the UK use retail apps, a trend that is becoming popular all over the world.

Mobile commerce is growing so quickly due to the comfort that users feel with purchasing online. For example, it was proven that 63% of all online retail visits in the 2015 holiday season were made from an electronic device. Furthermore, in Spain, the percentage of mobile transactions in eCommerce has grown 15% over the previous year. It’s clear that technology is changing not only society, but also the way stores do marketing and make profits.

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Solutia Intelligence and MOCA Partner to Make Cities Smarter through Beacons and Machine Learning Technology

We are very glad to announce our partnership with Solutia Intelligence, a leader in the development of technology solutions for companies and public entities. Through this agreement, our customers will be able to interact and communicate with citizens, engage local businesses and connect departmentsThe integrated solution for smart cities provide services such as Big Data Analytics, IoT sensor Management, Multi-Channel Communication, Traceability and Connectivity. Continue reading…

Apple removes the headphone jack, what does it mean for Beacon and Bluetooth technology?

Wireless technology is literally all around us. In a corporate setting, there are Wi-Fi signals, fast 4G access points on smartphone and Bluetooth running in everything from tiny sensors to security terminals in the front entryway.

When the iPhone 7 was announced, the one fact that seemed to capture everyone’s attention was the absence of a headphone jack. These jacks, which have been present on smartphones since their inception, have been considered by many designers to be vital and integral to the proper function of the phone.

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Understanding the traveller journey: Proximity Marketing for Airports

The mobile technology is reshaping the traveller journey and the vast majority of airports are planning to invest in mobile services to ensure a better travel experience. According to SITA’s latest report The Future is Connected, over 90% of passengers expressed interest in using new mobile services such as flight updates, bag collection updates, scanning their mobile phone for access, using their phone for ID, airport maps and wayfinding assistance.

Airports have been a fountain of opportunities for marketers since the very beginning. Passengers are practically the definition of a captive audience. Vacations make people feel more relaxed and comfortable with spending their money in duty-free shops, airport lounges, cafes and other retail shops. Airport businesses have the unique opportunity to offer some promising deals while passengers are nearby.

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MOCA turns Benidorm into a smart city through beacon technology

According to the Q2 2016 Proxbook report, there are more than 8 million proximity sensors deployed globally and the majority of these sensors (6 million) are beacons. The proximity and location-based industry continue to be very attractive to investors now that $220.7 million has been spent on different projects to date in 2016.

Proximity sensors are being used in different industries, from retail to shopping malls, events, airports, stadiums and the hospitality and tourism sectors, among others. These sensors have the capacity to play an important role in the future of the travel industry. As we know by now, more travellers seek experiences during their journey and hotels, airlines, airports and tourist places have the opportunity to embrace location-based technologies for enhancing the traveller experience.

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