New exciting features and updates on MOCA Platform

We keep improving MOCA Platform day by day so you can focus on engaging your customers with timely and relevant campaigns. Here you have the top 5 MOCA improvements you should know in order to run an effective campaign:

iOS 11 Support

The latest iOS SDK brings support for enhanced Location Permission model introduced in iOS 11. You can now use MOCA location services with both Always and When in Use authorization modes. Moreover, The MOCA SDK brings the following advantages:

  • The “AUTO MODE” functionality to request location permissions:
    • Step 1: The SDK asks the user for location permission as follows: “when in use” and “Cancel”.
    • Step 2: After the first step, the SDK asks for the location permission as follows: “When in use” and “Always”. In this way, the total number of people who accept to be geolocated increases.
    Now with the “When in use” permission it is possible to locate beacons in the foreground. Improved location analytics with the “When in use” permission.

    If you want to learn more about this topic, please check out this post. We strongly encourage you to upgrade the SDK to the latest version to guarantee the smoothest experience on iOS 11. To access developer documentation, please visit our Developer Portal.

Why Do Retail Apps Need to Use Location-Aware Notifications?

In January 2018, online retail giant Amazon made headlines with the official opening of Amazon Go, an advanced convenience store that the company took out of beta status after about a year of testing. The customer experience that Amazon Go offers is like nothing the public has ever seen before; this is a smart store with no checkout lines and no cashiers, and the technology behind it includes a network of video cameras that use computer vision and “sensor fusion” during the shopping process, a combination of many sensors such as weight sensors in the shelves to track individual products.

MOCA launches Wi-Fi based Audience Analytics for Outdoor and Indoor Locations

Wi-Fi is the most versatile technology for modern audience analytics in venues. As a Big Data Location-based Marketing Platform, we’re constantly improving our analytics features and dashboards. Today, we’re glad to announce Wi-Fi based Audience Analytics for Indoor Locations such as shopping malls, airports, museums, and stadiums, and Outdoor Locations such as cities, villages, towns or countries.

This feature expands analytical capabilities of  MOCA Wi-Fi Analytics product, which also includes indoor mobility flow, outdoor heatmap, dynamic indoor heatmap (watch how your audience flows, minute by minute), floor plan management, and more. Do you want to learn more about this product? Please, contact us here.

Wifi Analytics

The Top 10 Articles About Location and Proximity Marketing of 2017

Although it’s not quite over yet, 2017 has been one of the best years for implementing location-based marketing projects. This year, we saw how location-based technologies are being used in different industry verticals such as Smart Cities, International Conferences, Shopping malls, and how large-scale deployments have been increased. Read on to find out if your favorite post made the Top 10 list…

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