New Improvements: Real-time audience analytics, Beacon management and Getting started just got easier with MOCA

Today we’re really excited to announce the launch of our improved features, which make it easier than ever to manage, visualize and get started with MOCA Platform.

We heard your feedback, and realized that managing beacons on a large scale was difficult into MOCA dashboard and delivering campaigns without prior visualization of your audience could be complicated and less effective, for that you needed more control when visualizing that data.

We built new improvements in our platform to overcome these challenges.

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Creating an Irresistible Mobile Travel Experience with Proximity Marketing

As travelers are leading the way in a multichannel, multi-device environment, new ways of influencing the online travel shopper are emerging. Improved user experience, mobile, merchandising, user-generated content, post-purchase services and more could be the next key loyalty drivers that matter most to online shoppers.

Online travel agencies can harness proximity technology to enable travelers to book hotels, rental vehicles, tickets for trains, airlines, buses and theaters; and even dinner reservations.

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Location-based technology for airlines – transforming the passenger experience

Airlines are continually striving to deliver a seamless passenger experience. All of us that travel, whether it is for business or leisure, look forward to a day when we enjoy the journey almost as much as the time at our destination.

Today’s global passengers carry a smartphone when they fly. The growth of personal mobile technology is ushering in a new era of passenger-centric services. As this technology is reshaping the traveler journey, the vast majority of airlines plan to invest in location-based services over the next 3 years.

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The Power of Proximity Marketing and Geolocation at MWC16

The Mobile World Congress is the most important event in the mobile industry and it has been held in Barcelona for more than 10 years. The MWC16 edition surpassed the 100,000 mark for the first time in the event’s history, with nearly 101,000 attendees which means an increase of more than 6% over last year. According to GSMA, visitors from 204 countries attended the event and  there were more than 2200 exhibiting companies showcasing the newest mobile technology, trends and opportunities.

Fira de Barcelona is one of the most important trade fair institutions in Europe and the Spanish market leader, especially in trade and industrial shows and this year has chosen MOCA and Pole Star, once again, to be the official providers for the GSMA Mobile World Congress 2016. More than 700 NAO BlueSpot beacons were deployed, provided by Pole Star, on the 240 thousand square meters of exhibit space in Fira de Barcelona’s Gran Via venue. And almost 40 million data points were analyzed by MOCA platform during the event.

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