Introducing MOCA Showcase App for proximity marketing campaigns

We are back with more exciting updates! We received a lot of questions about how beacons and geofencing work in a real-world scenario and how MOCA platform can be used to trigger location-based marketing communications. So, we built MOCA Showcase apps to experience a proximity campaign first-hand, before investing your time and money in a pilot project.

The bundle of apps is available for free in the App Store and Google Play Store for iOS and Android devices. It helps marketers to understand how to apply beacons and geofencing to create brand awareness, drive visits or engage consumers.

1. MOCA Showcase App for iOS and Android

We designed a customer journey that emulates the different stages or moments in a buying process for a retail store, a shopping mall, and an airport. Each stage has a mobile user profile that is associated a specific campaign using MOCA Platform.

MOCA Showcase for Retail

MOCA Showcase for Retail   Customer Journey.PNG

MWC 2017 leverage MOCA and Pole Star cutting-edge Mobile Engagement and Indoor Location technology

For 3rd year MOCA and Pole Star were selected by Fira Barcelona to provide location-based services for the GSMA Mobile World Congress 2017.

Pole Star’s technology integrated with MOCA’s solution powers the GSMA official mobile app and website and delivers added value for visitors, exhibitors and organizers alike by providing hands-on context-aware communications, dynamic wayfinding service, indoor location-based services, and recommendation system based on machine learning. A network of 750  BLE beacons, provided by Pole Star, were deployed both in the venue as well as in the city and more than 50 million data points will be analyzed by MOCA platform during the event.

Using Geolocation to Predict Urban Mobility Patterns

The increasing ubiquity of mobile devices use has opened up new avenues in the study of human mobility. To face the mobility challenge will require coordinated actions from the private and public sectors. Technological advances, the massive use of apps and the application of Big Data techniques and technologies and business model innovation will be needed to realize productivity improvements while creating more sustainable environments in our cities. In a recent study, MOCA’s scientific team has discovered, for one hand, that urban mobility patterns can be predicted using geolocation data from mobile devices and for the other, that mobility patterns follow Zipf’s mysterious law.

This research comes up from the project BD2K (Big Data to Knowledge) funded by the CDTI and European Union funds, which has developed the basis of MOCA’s Machine Learning algorithms.

MOCA Urban Mobility Patterns

Proximity Marketing Use Cases: A Recap

Although it’s not quite over yet, 2016 has been one of the best years for the proximity marketing industry and we believe 2017 will be amazing for all of us!

In 2014 and 2015 we saw how brands and retailers hold discussions about beacon’s adoption and how few companies run out beacon pilot projects who addressed the first challenges of beacon’s implementation and deployment. This year, we saw how location-based technologies are being used in different industry verticals, and how large-scale deployments have been increased.

Today proximity marketing is becoming a top priority for global marketers. Let’s see a recap of some successful proximity uses cases…