According to Theme Index and Museum Index Report, the Amusement Park industry grew 4.7% in 2017. Nowadays, Amusement Parks are embracing new technologies and marketing techniques to boost attendance and enrich the visitor’s experience.
By using location-based marketing, amusement parks can deliver personalized recommendations inside and outside the park based on a user’s location and other visitor attributes. Digital managers can send location-aware messages to notify visitors about new attractions and services at the park, the waiting times of the attractions and maps. Amusement apps powered by location data can also help visitors locate specific attractions, restaurants, and services inside amusement park providing a better experience.
Here you have 3 location-based marketing tactics to attract crowds to your amusement park:
1) Engagement inside the Park