Creating an Irresistible Mobile Travel Experience with Proximity Marketing

As travelers are leading the way in a multichannel, multi-device environment, new ways of influencing the online travel shopper are emerging. Improved user experience, mobile, merchandising, user-generated content, post-purchase services and more could be the next key loyalty drivers that matter most to online shoppers.

Online travel agencies can harness proximity technology to enable travelers to book hotels, rental vehicles, tickets for trains, airlines, buses and theaters; and even dinner reservations.

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Apple removes the headphone jack, what does it mean for Beacon and Bluetooth technology?

Wireless technology is literally all around us. In a corporate setting, there are Wi-Fi signals, fast 4G access points on smartphone and Bluetooth running in everything from tiny sensors to security terminals in the front entryway.

When the iPhone 7 was announced, the one fact that seemed to capture everyone’s attention was the absence of a headphone jack. These jacks, which have been present on smartphones since their inception, have been considered by many designers to be vital and integral to the proper function of the phone.

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Understanding the traveller journey: Proximity Marketing for Airports

The mobile technology is reshaping the traveller journey and the vast majority of airports are planning to invest in mobile services to ensure a better travel experience. According to SITA’s latest report The Future is Connected, over 90% of passengers expressed interest in using new mobile services such as flight updates, bag collection updates, scanning their mobile phone for access, using their phone for ID, airport maps and wayfinding assistance.

Airports have been a fountain of opportunities for marketers since the very beginning. Passengers are practically the definition of a captive audience. Vacations make people feel more relaxed and comfortable with spending their money in duty-free shops, airport lounges, cafes and other retail shops. Airport businesses have the unique opportunity to offer some promising deals while passengers are nearby.

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Location-based technology for airlines – transforming the passenger experience

Airlines are continually striving to deliver a seamless passenger experience. All of us that travel, whether it is for business or leisure, look forward to a day when we enjoy the journey almost as much as the time at our destination.

Today’s global passengers carry a smartphone when they fly. The growth of personal mobile technology is ushering in a new era of passenger-centric services. As this technology is reshaping the traveler journey, the vast majority of airlines plan to invest in location-based services over the next 3 years.

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MOCA turns Benidorm into a smart city through beacon technology

According to the Q2 2016 Proxbook report, there are more than 8 million proximity sensors deployed globally and the majority of these sensors (6 million) are beacons. The proximity and location-based industry continue to be very attractive to investors now that $220.7 million has been spent on different projects to date in 2016.

Proximity sensors are being used in different industries, from retail to shopping malls, events, airports, stadiums and the hospitality and tourism sectors, among others. These sensors have the capacity to play an important role in the future of the travel industry. As we know by now, more travellers seek experiences during their journey and hotels, airlines, airports and tourist places have the opportunity to embrace location-based technologies for enhancing the traveller experience.

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