Understanding the traveller journey: Proximity Marketing for Airports

The mobile technology is reshaping the traveller journey and the vast majority of airports are planning to invest in mobile services to ensure a better travel experience. According to SITA’s latest report The Future is Connected, over 90% of passengers expressed interest in using new mobile services such as flight updates, bag collection updates, scanning their mobile phone for access, using their phone for ID, airport maps and wayfinding assistance.

Airports have been a fountain of opportunities for marketers since the very beginning. Passengers are practically the definition of a captive audience. Vacations make people feel more relaxed and comfortable with spending their money in duty-free shops, airport lounges, cafes and other retail shops. Airport businesses have the unique opportunity to offer some promising deals while passengers are nearby.

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Location-based technology for airlines – transforming the passenger experience

Airlines are continually striving to deliver a seamless passenger experience. All of us that travel, whether it is for business or leisure, look forward to a day when we enjoy the journey almost as much as the time at our destination.

Today’s global passengers carry a smartphone when they fly. The growth of personal mobile technology is ushering in a new era of passenger-centric services. As this technology is reshaping the traveler journey, the vast majority of airlines plan to invest in location-based services over the next 3 years. Continue reading…

MOCA turns Benidorm into a smart city through beacon technology

According to the Q2 2016 Proxbook report, there are more than 8 million proximity sensors deployed globally and the majority of these sensors (6 million) are beacons. The proximity and location-based industry continue to be very attractive to investors now that $220.7 million has been spent on different projects to date in 2016.

Proximity sensors are being used in different industries, from retail to shopping malls, events, airports, stadiums and the hospitality and tourism sectors, among others. These sensors have the capacity to play an important role in the future of the travel industry. As we know by now, more travellers seek experiences during their journey and hotels, airlines, airports and tourist places have the opportunity to embrace location-based technologies for enhancing the traveller experience.

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MOCA is now available on Micello’s Marketplace

Indoor maps help to create a more convenient and pleasant visitor experience whether you are inside of shopping malls, airports, college campuses, hospitals, museums, business campuses, conferences venues, and many more. Nowadays we can hardly imagine going to any place without relying on technology. With indoor maps in your smartphone you don’t get lost looking for booths in events or boarding gates in airports and you have more time to discover new points of interest in places like museums and shopping malls.

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The Power of Proximity Marketing and Geolocation at MWC16

The Mobile World Congress is the most important event in the mobile industry and it has been held in Barcelona for more than 10 years. The MWC16 edition surpassed the 100,000 mark for the first time in the event’s history, with nearly 101,000 attendees which means an increase of more than 6% over last year. According to GSMA, visitors from 204 countries attended the event and  there were more than 2200 exhibiting companies showcasing the newest mobile technology, trends and opportunities.

Fira de Barcelona is one of the most important trade fair institutions in Europe and the Spanish market leader, especially in trade and industrial shows and this year has chosen MOCA and Pole Star, once again, to be the official providers for the GSMA Mobile World Congress 2016. More than 700 NAO BlueSpot beacons were deployed, provided by Pole Star, on the 240 thousand square meters of exhibit space in Fira de Barcelona’s Gran Via venue. And almost 40 million data points were analyzed by MOCA platform during the event.

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