Top 3 Best Practices for Effective Location-Based Marketing Campaigns

Nearly 90 percent of customers who search for a local business via their mobile device will visit or call that business within 24 hours. With 40 percent of mobile searches having a local intent, it’s easy to see why location marketing is something you’ll want to consider embracing as part of your overall marketing and engagement strategy.

When on mobile devices, most people spend their time in mobile apps, presenting another potential source of engagement. The location technology available today also presents many opportunities for marketers looking to boost their return on investment. By adhering some of the best practices like the ones discussed here, businesses can increase their possibilities of enjoying effective and successful location-based marketing campaigns.

To deliver proximity or location-based marketing campaigns, you need a platform. You’ll find a complete list of location marketing software providers here. A lot of them offer a trial version.

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How to take advantage of Location-based Marketing at large-scale Events: MWC 2017 Case Study

Events are rapidly adopting location-based marketing as a natural strategy to organizers who already have an app. With location-based services, event organizers can avoid queues, long wait times, printed papers and lack of information to attendees in order to improve their experience at events. It has proven to be an effective tool because it is personalized, it reaches the audience timely, and it is very targeted. Mobile location-based marketing has the ability to not only improve the overall visitor experience but also provide ways of increasing the revenue for both the organizers and the exhibitors at the events.

MWC 17 whitepaper Blog

Fira Barcelona and GSMA have been using indoor and outdoor location technologies at Mobile World Congress for the past few years and the 2017 event in Barcelona was no exception. Powered by MOCA, Pole Star and MapsPeople, visitors and exhibitors benefited from context-aware communications, a dynamic wayfinding solution, indoor location-based services, and recommendation system based on machine learning.

MOCA brings Indoor Proximity Analytics for Venues

As a Big Data Location Marketing Platform, we’re constantly improving our analytics features and dashboards. Today, we’re glad to announce Indoor Proximity Analytics for Venue owners such as shopping malls, airports, museums, and stadiums.

This feature is included by default on MOCA Digital Venue product, which also includes beacon management ( Wi-Fi beacon and BLE beacon) and campaigns, real-time audience targeting, floor plan management, and much more. Do you want to learn more about this product? please contact us here.

As a mobile marketer you need to make a lot of decisions, the indoor proximity analytics tool will provide you the intelligence you need to make data-driven decisions and drive conversions.

What Will Change in Location Marketing with iOS 11 Update

Location-based technologies and location services are widely used today for daily activities from social networking to finding a nearby restaurant or picking someone up from the airport. Knowing where their customers are located can help businesses identify where they need to provide service. As the smartphone user base grows, companies need to expand their audience through mobile apps. One problem is that not all developers ask for mobile permissions properly.

“Too often apps ask for location consent on first open without explaining clearly what it will be used for,” said mobile strategy adviser Steve Ricketts. This can hurt multiple businesses as users begin to turn down location permission prompts almost habitually.  This year, Apple announced some significant changes in iOS 11 that can increase user opt-in; namely, iPhone users are granted more selections and transparency in giving away their location, thus reinforcing their confidence in location services.

Location services

5 reasons you should use location marketing to increase mobile conversions

Some experts have said that the location-based service market would reach $4 billion by 2018, and while this certainly seems to be well on its way to being accurate, it is important for mobile marketers to understand why location-based marketing is going to be the cornerstone for all their future campaigns.

Mobile location-based marketing has the ability to not only improve the overall customer experience but also provide ways of increasing the revenue for companies opening up new ways of monetization. This post examines five reasons why businesses should implement location marketing in their mobile strategy in order to succeed in the market.

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