How sports teams can take advantage of proximity marketing to boost sales and enhance the fan experience

According to the Proxbook Report, proximity technology is most successful in engaging attendees at sporting events in the US, but it’s not surprising when you know that sports teams are missing out $1 billion a year in unsold tickets alone. So, if everyone brings their mobile phone to sports venues why not use location-based campaigns to promote merchandise or food sales during live games? Leveraging proximity technology sports organizations can reclaim some of that money while enhancing the fan experience.

Sports teams

Introducing MOCA Showcase App for proximity marketing campaigns

We are back with more exciting updates! We received a lot of questions about how beacons and geofencing work in a real-world scenario and how MOCA platform can be used to trigger location-based marketing communications. So, we built MOCA Showcase apps to experience a proximity campaign first-hand, before investing your time and money in a pilot project.

The bundle of apps is available for free in the App Store and Google Play Store for iOS and Android devices. It helps marketers to understand how to apply beacons and geofencing to create brand awareness, drive visits or engage consumers.

1. MOCA Showcase App for iOS and Android

We designed a customer journey that emulates the different stages or moments in a buying process for a retail store, a shopping mall, and an airport. Each stage has a mobile user profile that is associated a specific campaign using MOCA Platform.

MOCA Showcase for Retail

MOCA Showcase for Retail   Customer Journey.PNG

MWC 2017 leverage MOCA and Pole Star cutting-edge Mobile Engagement and Indoor Location technology

For 3rd year MOCA and Pole Star were selected by Fira Barcelona to provide location-based services for the GSMA Mobile World Congress 2017.

Pole Star’s technology integrated with MOCA’s solution powers the GSMA official mobile app and website and delivers added value for visitors, exhibitors and organizers alike by providing hands-on context-aware communications, dynamic wayfinding service, indoor location-based services, and recommendation system based on machine learning. A network of 750  BLE beacons, provided by Pole Star, were deployed both in the venue as well as in the city and more than 50 million data points will be analyzed by MOCA platform during the event.

Using Geolocation to Predict Urban Mobility Patterns

The increasing ubiquity of mobile devices use has opened up new avenues in the study of human mobility. To face the mobility challenge will require coordinated actions from the private and public sectors. Technological advances, the massive use of apps and the application of Big Data techniques and technologies and business model innovation will be needed to realize productivity improvements while creating more sustainable environments in our cities. In a recent study, MOCA’s scientific team has discovered, for one hand, that urban mobility patterns can be predicted using geolocation data from mobile devices and for the other, that mobility patterns follow Zipf’s mysterious law.

This research comes up from the project BD2K (Big Data to Knowledge) funded by the CDTI and European Union funds, which has developed the basis of MOCA’s Machine Learning algorithms.

MOCA Urban Mobility Patterns