MOCA launches Indoor Mobility Flows for Venues

During last weeks, we have been announcing several new features aiming to improve your productivity with MOCA platform. Now, we are glad to announce one of the most advanced features in the location space: Indoor Mobility Flows for venue owners such as malls or airports.

MOCA location intelligence platform provides a new way of investigating your data. Not only can you view the amount of visitors to an area, now you can see how they got there and where they went afterwards. To start with, let’s see how it works and what is it for.

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3 Music Festivals that use Proximity Marketing to create amazing experiences

As the summer season arrives many music events show up taking advantage of the good weather. Only in Europe, there are 177 music festivals. The number could seem low but we are talking about between 20,000 to 200,000 attendees per event. For example, Sonar Festival received 115,000 attendees last year but it was surpassed by Primavera Sound who got an incredible number, 185,000 attendees!

With these figures in mind, we see a huge opportunity for the use of location-based services. Some of the inconveniences that attendees need to overcome in music festivals are many. For instance, getting lost inside the event, long queues at main entrances, missing information about stages location, artists, food, transportation, etc. All of these can be now avoided thanks to mobile and location technology.

Through beacons and geofences, music events can trigger notifications when attendees pass by sponsorship booths or near certain stages or artists. It’s a great way to deliver exclusive content and keep your attendees informed about event alerts.

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How to Enrich and Personalize the Experience of Museum visitors with Location-based Marketing

Knowing the changes that are to come, art galleries and museums have embraced new mobile technologies to extend audience reach and provide potential new revenue channels. Turning their rooms into an interactive experience that meet the expectations of museums visitors. The time of the touristic map and the audio guide have been left behind and, at present, museums offer a wide variety of location-based services to enrich and personalize the experience of the visitors.

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